SEGA SHIPS SONIC THE HEDGEHOG FOR XBOX 360

SAN FRANCISCO & LONDON (November 14, 2006) - SEGA® of America Inc. and SEGA® Europe Ltd. today announced that Sonic The Hedgehog has shipped in North America for the Xbox 360 video game and entertainment system. Celebrating his 15th anniversary this year, Sonic The Hedgehog brings his fast feet and feisty attitude to new next generation heights in his most intense, high velocity adventure yet. The game will also ship for the PLAYSTATION®3 computer entertainment system this holiday season.

Developed by the Sonic Team, players enter the peaceful water city of Soleanna which is ruled by the Princess Elise. Actress Lacey Chabert (Party of Five, Mean Girls) voices the young princess who protects the Blue Chaos Emerald which holds the power to destroy the world. The tranquil city is shattered as Dr. Eggman descends on the city and kidnaps Elise, with an evil agenda to possess this powerful gem. With the fate of Soleanna at stake, only the dizzying speed and unshakeable courage of Sonic and his friends can tip the balance.

Featuring highlights from Sonic's 15-year history, gamers will have the opportunity to play as characters both returning and new. Sonic, Shadow and a new telekinetic hedgehog from the future, Silver, are playable characters with storylines that intersect along the way. Utilizing Sonic's unstoppable speed, Shadow's vehicles and Silver's powerful telekinesis, the vast game environments can be explored in a multitude of different ways, based on the characters' specific abilities. Additionally, favorite Sonic friends including Tails, Knuckles, Blaze, Rouge, E-123 Omega and Amy provide help along the way, and players will have the opportunity to play sub-missions as these cameo characters.

For the first time in the franchise's history, Sonic and the rest of the cast will also enter the human realm. Exploring the town of Soleanna, players interact with its inhabitants to gather information, protect them from Eggman's robotic minions, and purchase new abilities in the shops. Between sequences in these Town Stages, players navigate a variety of fast-paced action environments, from windswept deserts, to lush jungles, to snowy hillsides, to a fiery futuristic city, in an effort to find Dr. Eggman and put a stop to his nefarious plans.

Sonic The Hedgehog for the Xbox 360 is rated "E10+" by the Entertainment Software Review Board, and has a MSRP of $59.95. For more detailed information about the game, please visit the official product website at www.sega.com/sonicnext. Screenshots and artwork can be found on the SEGA FTP site at http://segapr.segaamerica.com/

About SEGA® of America

SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America's Web Site is located at www.sega.com

About SEGA® Europe

SEGA Europe Ltd. is the European Publishing arm of Tokyo, Japan-based SEGA Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe's Web Site is located at www.sega-europe.com

Contacts:

Steve Groll

SEGA of America, Inc.

415-701-4124

steve.groll@segaamerica.com

Dana Whitney

One PR Studio

510-893-3271

dana@oneprstudio.com

Lynn Daniel

SEGA Europe, Ltd.

+44 (0) 20 8995 3399

DanielL@soe.sega.co.uk