SEGA Rally Comes Hurtling Onto PSP

FOR IMMEDIATE RELEASE

LONDON (12th June, 2007) - SEGA Europe Ltd. today confirmed that SEGA Rally will be tearing its way onto the PSP® (PlayStation®Portable) system. Scheduled for release during September 2007, SEGA Rally for the PSP is being developed by racing game specialists Bugbear Entertainment Ltd. Already announced for PLAYSTATION®3 computer entertainment system, the Xbox 360 video game and entertainment system from Microsoft and the PC, SEGA Rally is receiving a stream of plaudits from the specialist gaming press for its bumper-to-bumper competitive racing.

SEGA Rally on the PSP encapsulates everything its predecessors laid out when defining the rally genre; amazing visuals, superb handling and closely fought competitive racing. These three key features have been the chassis of development for SEGA Rally on the PSP, combining to bring players a thrilling ride through jaw dropping environments and against competitive AI, all alongside an instinctive handling system that rewards players for pushing their rally-racing skills to the very limit.

"The original SEGA Rally is heralded as one of the all time great video games and this new instalment on the PSP is a great example of updating a classic perfectly for today's machines," said Guy Wilday, Studio Director, SEGA Racing Studio. "With the addition of multiplayer Wi-Fi and online multiplayer, there's scope for players to show off their skills against their friends, whilst the excellent PSP screen exudes all the visual qualities expected of SEGA Rally".

Built from scratch, SEGA Rally on PSP has been developed by Bugbear Entertainment Ltd. with guidance from the SEGA Racing Studio to ensure that the unique character of SEGA Rally shines through on the PSP.

SEGA Rally will be available for the PSP, PS3, the Xbox 360 and PC during September 2007. For more information on this game and other SEGA products please visit www.sega-europe.com

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About SEGA® Europe Ltd:

SEGA Europe Ltd is the European Distribution arm of Tokyo, Japan-based SEGA Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe's web site is located at www.sega-europe.com.

About Bugbear Entertainment Ltd.

Bugbear Enterainment Ltd. is an award-winning Finnish game developer focusing on action driving games with over 2.7 million units sold to date. The company's worldwide blockbuster hits are the highly innovative 'FlatOut' and 'FlatOut 2' on PlayStation 2, Xbox and PC CD both with over 1 million units sold worldwide. Bugbear's international breakthrough was the critically acclaimed PC Title 'Rally Trophy' in 2001, which was followed with 'Tough Trucks' on PC in 2003. An N-Gage exclusive story-driven arcade racer 'Glimmerati' was published in July 2005 to rave reviews. Bugbear is currently working on 'FlatOut Ultimate Carnage' for Xbox 360 as well as other unannounced console, handheld and PC projects. For more information please visit www.bugbeargames.com