Sega integrates US, European management teams

Japanese publisher Sega has announced that it is to combine the management of its Western subsidiaries under a single chief executive, with former Sega Europe COO Naoya Tsurumi taking over the role.

The new structure is designed to encourage closer collaboration between the European and American divisions of the company, and Sega hopes to build its Western market share by integrating the development and acquisition of content across both territories.

With Tsurumi moving into the CEO position in both Sega of America and Sega Europe, Sega Europe managing director Mike Hayes has been promoted to president and COO, while another Brit, former LucasArts president Simon Jeffrey, takes on the same role in Sega of America.

"Integrating the management of our US and European organisations will allow Sega's Western regions to aggressively develop and pursue products that appeal to Western consumers," according to Tsurumi.

"As we prepare Sega for next-generation hardware, this unified organisation will better position Sega for growth in these markets," he concluded.