Sega Europe names Gary Dale as new president and COO

Gary Dale has been appointed as the new COO and president of Sega Europe, the publisher has announced today.

He will oversee all European businesses from the firm's London headquarters, liaising with the Stateside teams in the two California offices as well as Sega's headquarters in Tokyo. He will report directly to Tatsuyuki Miyazaki, MD for the Sega West business.

Dale has previously held the COO role at GTA developer Rockstar Games and its parent Take-Two Interactive, and was European managing director at Capcom for a time. Prior to this he gained experience in the entertainment world with senior positions at The Walt Disney Company, BMG, G SKy B and Aardman Animation.

He joins having spent some time investing in and managing a range of private equity companies, and begins his new role on July 2nd.

"Sega is an iconic business with a fantastic heritage and I am relishing the challenge of stepping back into a full-time operational role within the games industry," he said. "Sega Europe collaborates with its owned studios in a unique way for a publisher of its size and the opportunity to be a part of that and grow the business out into other areas is an exciting one."

Dale follows in the footsteps of Chris Bergstresser, who previously held the role of president and COO. He departed the publisher back in December 2017 after a tenure of just four months, having joined to replace long-running boss Jurgen Post as he departed Sega.

Miyazaki has been handling his responsibilities on an interim basis, but will hand those over to Dale next week.