SEGA Announces Sonic's Charge Onto The Wii Console

SAN FRANCISCO & LONDON (May 9, 2006) - SEGA® of America, Inc. and SEGA® Europe Ltd. today announced Sonic Wild Fire (working title) exclusively for the Wii. Developed by SEGA Studios, Sonic Wild Fire stars the Blue dude with the 'tude on his first solo adventure since the original Sonic The Hedgehog in 1991. This intense and exciting action game takes advantage of the innovative Wii controller as Sonic combines his trademark high-speed action with easy to play controls to offer a brand new experience!

Sonic's new adventure unfolds from a storybook of the classic tale, Arabian Nights, the last several pages from the book have gone missing, and it's up to Sonic to re-create the story. The vibrant environments provide for a refreshingly new look to the franchise filled with brightly colored mosaic tiles, glistening oases, swaying palm trees, and crumbling stone columns. Sonic activates specific areas in the prismatic environment to pull off new tricks and stunts, in addition to interacting head-on with various obstacles by jumping, dodging, and dashing.

"Sonic Wild Fire and the innovative Wii controller changes the way gamers play interactive entertainment," said Scott A. Steinberg, Vice President of SEGA of America, Inc. "SEGA is excited to lead the gameplay revolution through its support of Wii with a Sonic release built exclusively for this new system."

Gamers will use the Wii controller to steer Sonic and experience an untapped freedom in gameplay and control. Hold the controller horizontally with two hands and tilt left and right to steer Sonic on different paths and maneuver deftly from obstacles and enemies. Continue to tilt and fling forward to dash-attack ground and air enemies and to break down barriers. In addition to the main game is an array of unique controller-focused mini-games which make Sonic Wild Fire fun to play alone or as a multiplayer game with friends. Get ready for a refreshing adventure that puts you on the forefront of gaming!

Sonic Wild Fire will be dashing to Wii's everywhere in 2007. For more information on SEGA's Road to E3 2006, please visit the official E3 page at www.sega.com/e3. For screenshots and artwork, please visit the SEGA FTP site at: http://segapr.segaamerica.com.

SEGA's E3 booth will be located in the South Hall, #946, at the Los Angeles Convention Center.

About SEGA® of America, Inc.
SEGA® of America, Inc. is the American Publishing arm of Tokyo, Japan-based SEGA® Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. The SEGA® of America Web Site is located at www.SEGA.com.

About SEGA® Europe Ltd.
SEGA® Europe Ltd. is the European Publishing arm of Tokyo, Japan-based SEGA® Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. The SEGA® Europe Web Site is located at www.sega-europe.com.

Sonic 15th Anniversary
Debuting on the SEGA Genesis in 1991, Sonic The Hedgehog is one of the world's best-selling and most recognizable video game franchises and character. More than 44 million units later, the beloved blue hedgehog celebrates his 15th anniversary this year.

About Wii
Nintendo's next system, Wii, will feature a controller designed to be used with either one hand or two -- a first in the video game industry. When picked up and pointed at the screen, the controller gives a lightning-quick element of interaction, sensing motion, depth, positioning and targeting dictated by movement of the controller itself.

TM and the Wii logo are trademarks of Nintendo. ® 2006 Nintendo.

Contacts:

Dana Whitney
One PR Studio
(510) 893-3271
dana@oneprstudio.com

Lynn Daniel
SEGA Europe Ltd.
+44 (0) 20 8995 3399
DanielL@soe.sega.co.uk