SEGA ANNOUNCES SONIC RUSH ADVENTURE FOR THE NINTENDO DS

FOR IMMEDIATE RELEASE

LONDON & SAN FRANCISCO (April 16, 2007) - SEGA® Europe Ltd. and SEGA® of America Inc. today announced the development of Sonic Rush Adventure for the Nintendo DS system. Sonic Rush Adventure will seamlessly utilise both screens of the Nintendo DS to navigate the high seas in search of pirate treasure, delivering Sonic's classic high-speed 2D gameplay in the ultimate Sonic handheld experience. Developed by SEGA Studios, Sonic Rush Adventure for the Nintendo DS will be available in Autumn 2007.

Sonic returns to the Nintendo DS in an all-new frantic adventure complete with dizzying dives, near vertical curves and brain twisting loops. Sonic Rush Adventure will retain the DS action that fans loved so much from Sonic Rush, as well as providing a new high seas adventure where Sonic clashes with ruthless pirates. Players will set off from Windmill Village as Sonic and blast their way through seven action-packed and widely diverse levels. Sonic Rush Adventure will make full use of the DS Download Play feature and Nintendo Wi-Fi Connection, which enables gamers to compete with friends in wireless racing and mission-based battles.

Guide Sonic through numerous action stages in the fast and furious single player mode, whilst collecting valuable items and materials that enable Sonic and Tails to track down the villainous pirates. With a fleet of up to five ships, including a submarine, water bike and hovercraft, Sonic Rush Adventure uses the Touch Screen technology in exciting new ways. Use the Nintendo DS Stylus to help control vessels as they race across the ocean gathering rings, performing tricks, and torching pirate boats, whilst engaging in fierce ship-to-ship battles. At the end of each level, epic 3D boss battles spanning both screens will test gamers skills to result in an ultimate showdown with the evil boss character, Captain Whisker.

Sonic Rush Adventure allows players to bounce, fly, swing, ride and run through grand environments of lush forests, an ominous ghost ship, snow covered mountains, pirate villages and a vast underwater sea cave. Along the way there will be a variety of enemy characters to battle against including robots, skeleton warriors, pterodactyls, and a robotic triceratops.

For more information on Sonic Rush Adventure and other titles from SEGA, please visit www.sega-europe.com. For assets, please visit the SEGA Press site at www.sega-press.com

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About SEGA® Europe, Ltd.

SEGA Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe's Web Site is located at www.sega-europe.com.

About SEGA® of America Inc.

SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America's Web Site is located at www.sega.com.

NINTENDO DS IS A TRADEMARK OF NINTENDO.