SEGA Announces Phantasy Star Universe Coming To Xbox 360 Console

SAN FRANCISCO & LONDON (April 19, 2006) - SEGA® of America, Inc. and SEGA Europe Ltd. today announced that Phantasy Star Universe will be available on the Xbox 360. Scheduled for release in Fall 2006, the highly-anticipated role playing game (RPG) will release on multiple platforms including the PlayStation® 2 computer entertainment system and PC. Phantasy Star Universe offers two complete RPG experiences - a single-player action adventure spanning multiple planets, and a robust online multiplayer component that will support Xbox Live®.

Since its humble beginnings in 1988, Phantasy Star has revolutionized the RPG genre by creating new standards through innovative gameplay and online capability. Phantasy Star Universe offers a compelling story, both offline and online, that rebuilds the foundation of role-playing games with stunning cut scenes, sharply drawn personalities, and a cohesive narrative. This game revitalizes the Phantasy Star brand heritage while staying true to its roots.

"The reinvigoration of this beloved franchise on the Xbox 360 signifies another step for SEGA towards next-gen leadership," said Scott A. Steinberg, Vice President of Entertainment Marketing, SEGA of America, Inc. "Phantasy Star has a rich history, and now with Phantasy Star Universe in support of the Xbox 360 and Xbox Live, gamers can enjoy a fantasy role-playing experience of unprecedented depth both online with their friends, and offline in the robust single-player game."

Developed by SEGA Studios, Phantasy Star Universe offers long-time fans the single-player experience they have been clamoring for. The solo adventure features more than 40 hours of gameplay, an emotionally engaging story, stunning cut scenes, and a strong cast of characters with very distinctive personalities. The title's hero is Ethan Waber, a 17-year old cadet who begins his epic journey by first rescuing his sister at the GUARDIANS, a colony under siege by mysterious life forms known as THE SEED.

In Online Mode, players are given the opportunity to create their own characters from a range of races, as they explore all three planets in the Gurhal system. Fans can travel with their friends as a squad of six adventurers, enter urban sprawls teeming with hundreds of other players, and build their avatars into powerful warriors.

Phantasy Star Universe will offer a rich and constantly evolving world that will provide months of entertainment to fans of the series and RPG enthusiasts. The game is slated to ship in Fall 2006.

Key Product Features:

Epic Story: Phantasy Star Universe offers a suspenseful single player adventure that fans have been clamoring for.
Phantasy Star Brand Heritage: Since 1988, the franchise has evolved, and produced seven series to date - building itself as one of the most well established RPG franchises.
Real-time battles where players choose their own strategies: Choose from over 200 weapon variations in over 20 weapon categories for melee, technique, or ranged-type combat. Players can also select numerous Photon Arts to defeat enemies.
World Class Score: Soundtrack produced by premier orchestras and vocals from Poland, Hollywood, and New York.
Online Gameplay: Offering the Best of Both Worlds
- Multiplayer: Create a squad of up to six players to explore the universe and conquer quests.
- Endless gameplay: In addition to over 40 hours of offline gameplay, gamers can spend endless hours online customizing characters, searching for rare items, leveling up, and joining friends for exhilarating new quests.
Variety in transportation: Player-controlled vehicles offer a new type of gameplay for the Phantasy Star franchise.
Character Customization: Go beyond standard customization for your character with precise measurements, an endless color palette, and outlandish outfits.
Massive enemies: Over 20 unique enemy species, totaling over 200 enemy variations.

About SEGA® of America, Inc.
SEGA® of America, Inc. is the American Publishing arm of Tokyo, Japan-based SEGA® Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. The SEGA® of America, Inc. Web site is located at www.SEGA.com.

About SEGA® Europe Ltd.
SEGA® Europe Ltd. is the European Publishing arm of Tokyo, Japan-based SEGA® Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. The SEGA® Europe Ltd. Web site is located at www.sega-europe.

Contacts:
Jennie Sue
SEGA of America, Inc.
(415) 701-3675
jennie.sue@segaamerica.com

Lynn Daniel
SEGA Europe Ltd.
+44 (0) 20 8995 3399
DanielL@soe.sega.co.uk