Sedona Capital finances Double Fusion Japan

Double Fusion, a provider of game advertising, has secured funding from investment fund Sedona Capital in order to expand its business in Japan.

Sedona, which specialises in digital media and entertainment funding, has agreed to the deal because "Double Fusion's proven track record worldwide, and specifically in Japan, made this investment an exciting opportunity," according to managing director Hiroshi Nakata.

Double Fusion Japan will now focus on increasing its activity in what is the world's second largest advertising market, and Alex Rood, vice president for the company's Asia division, stated that it plans to "continue the rapid execution of our growth strategy."