Secret Service

FOR IMMEDIATE RELEASE

SANTA MONICA, CA – OCTOBER 10, 2008 - Activision Publishing, Inc. (Nasdaq: ATVI) announced today that Secret Service will be released later this year for the Xbox 360® video game and entertainment system from Microsoft, Playstation®2 computer entertainment system, and PC. The title will allow players to assume the role of an elite agent, tasked with protecting America’s top leadership.

Secret Service takes place on Inauguration Day in Washington D.C. An extremist assault has been launched against the capitol - security has been compromised and it is unclear who is friend or foe. There is no time for negotiation as you are thrust out of the shadows and into the line of fire in order to protect the nation’s leaders. The action takes place among famous landmarks and everywhere in between, including both Marine One and Air Force One.

A tactical first person action game full of plot twists and revelations, Secret Service features story and level design contributions by Daniel Arey, who previously worked on Uncharted, the Jak series and the Crash Bandicoot series.

“This game is a unique addition to the first person action genre, with a rich storyline set across famous locations and the need to use both lethal and non-lethal force to achieve your objectives,” said Dave Oxford, Activision Publishing. “Secret Service brings a nice refreshing spin to fans of run-and-gun games.”

Secret Service will be available for $39.99 on Xbox 360, $29.99 for Playstation®2 computer entertainment system, and $19.99 for PC. The Secret Service videogame is not approved, endorsed or authorized by the U.S. Secret Service.

For more information on the Secret Service videogame, visit www.activision.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision Publishing and its products can be found on the company's website, www.activision.com.

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Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook”, “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes”, “may”, “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to help identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales of Activision Publishing’s titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard’s success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated. Other such factors include additional risk factors identified in Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

©2008 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. "PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. © 2008 Microsoft Corporation. All rights reserved. Microsoft, Xbox, Xbox 360, Xbox LIVE and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft.

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Sandbox Strategies

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