SCORE International Baja 1000

SANTA MONICA, Calif., May 28, 2008 -- Activision, Inc. (Nasdaq: ATVI) today announced that it will be releasing the official SCORE International ^® Baja 1000 ^TM video game version of the world's most grueling off-road race. SCORE International ^® Baja 1000 ^TM recreates the unforgiving conditions and blistering speeds that make this event the most recognized and entertaining off-road racing event in the world. Developed by Left Field Productions, the game will be available this fall for the PlayStation ^® 2 and PLAYSTATION ^® 3 computer entertainment systems, Xbox 360 ^® video game and entertainment system from Microsoft, Wii ^TM and Windows-based PC.

"No race demands more endurance of both man and machine than the Baja 1000," said Sal Fish, President and CEO of Score International, the world's leading desert racing organization. "In consulting Activision for a video game version, we meticulously explained what's needed to capture the intensity of the Baja. They've nailed not only the look but also the elements of true desert racing."

Sporting over 90 vehicles across multiple classes in the real Baja 1000 - including trophy trucks, class I, motorcycles, ATVs and more - the game challenges players to not only be first across the finish line, but also keep their machine intact! Hyper-realistic dirt and damage modeling in the game means players need to be crazy enough to take chances, but not so reckless that their vehicle is destroyed before the race is over.

"In creating SCORE International ^® Baja 1000 ^TM , our goal was to create something true to the sport that made you feel the speed and heart-pounding conditions," said Dave Oxford, Activision Publishing. "Players will see potential shortcuts on the tracks, but wonder if their vehicle can handle it. That's a conundrum every driver on the Baja 1000 faces."

For more information visit www.activision.com.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

About SCORE International

SCORE International, based in Los Angeles and founded in 1973, is the world's leading desert racing organization. SCORE produces the annual six-race SCORE Desert Series, which includes three races in Baja California, Mexico and three in Southern Nevada. SCORE offers 24 Pro and 5 Sportsman classes in the desert. For more information regarding SCORE, contact SCORE at its Los Angeles headquarters 818.225.8402.

www.score-international.com.

About Left Field Productions

Left Field Productions is a developer of videogames for the latest platforms, with an 11 year history of developing great titles such as ExciteBike64, NBA Courtside, Backyard Football, and MTX Mototrax.

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