SCi acquires Bluefish Media

UK publisher SCi Entertainment has acquired online distribution specialist Bluefish media.

Bluefish will become part of the Eidos brand with the publish intent on maximising sales of videogames via digital download.

"Bluefish is an important acquisition for Eidos," commented Simon Protheroe, new media and IT director at Eidos.

"We expect the digital distribution of products to become increasingly important, offering improved margins and a direct relationship with our customers."

SCi will make an initial payment of EUR 1.25 million in cash for Bluefish, rising to EUR 3 million over three years in cash and shares.

Earlier this week, SCi announced the appointment of mergers and acquisitions expert Don Johnston.