SCEA expands executive team

Sony Computer Entertainment America has announced three executive appointments intended to lead the company's efforts in sales, merchandising, cooperative marketing, recruiting and publisher relations.

Robert Dyer has been appointed senior vice president, publisher relations, Ian Jackson has been apointed vice president of sales and Sally Buchanan has been appointed vice president, human resources.

All three will report directly to SCEA president and CEO Jack Tretton.

"Rob Dyer, Ian Jackson and Sally Buchanan's proven records of strategic leadership and innovation, combined with their extensive industry experience re-enforce their new roles as a great fit for our organization," said Tretton.

"These three appointments augment an already strong executive staff at SCEA and provide the company with additional leadership to focus on key relationships with some of the most important constituencies, our publishing partners, retail community, and internal employees, as we continue to build on the momentum generated in early 2008 by the PlayStation family of products."

Dyer, who has more than two decades of senior leadership experience in the game and entertainment industry, joins SCEA from Crave Entertainment Group where he served as president and COO since 2004.

Prior to joining Crave, he managed all areas of operations as president of Eidos Interactive and Crystal Dynamics.

With Dyer's appointment, Riley Russell will move into a more focused position as Chief Legal Officer and senior vice president of corporate development including the additional responsibility of managing licensee relations for first-party intellectual properties.

Jackson most recently held the role of managing director for Sony Computer Entertainment Canada and previously held strategic sales and marketing positions at Electronic Arts, Panasonic and Microsoft. Steve Turvey will replace Jackson at Sony Canada.

Buchanan, who has been with SCEA since 1994, held varying roles in human resources within the technology and staffing industries prior to joining the company.