Scaleform and GameSpy Launch Comprehensive In-Game Lobby Solution

Greenbelt, MD - February 13, 2008 - Scaleform Corporation and GameSpy Technology announce the debut of the Scaleform Lobby at GDC 2008. Scaleform Lobby is a fully-configured out-of-the-box solution designed to dramatically reduce the cost and overhead that game developers spend when creating in-game multiplayer interfaces. The lobby is built on the Scaleform GFx TM vector graphics engine, which allows artists to easily customize the look and feel of the User Interface (UI) using Adobe Flash TM Studio. Scaleform's partnership with industry leader GameSpy provides a ready-to-use networking interface.

Scaleform and GameSpy worked closely with Crytek to ensure the lobby was battle tested and production ready for the entire game developer community. "Scaleform Lobby's components provided the building blocks for Crytek to rapidly develop Crysis'TM premier multiplayer user interface experience," said Cevat Yerli, CEO and President of Crytek. "We were able to easily customize Crysis' lobby to provide a seamless user experience consistent with the game's UI. By deploying Scaleform Lobby within our existing GFx production pipeline, the Crytek team achieved optimal development time and significant cost savings."

Scaleform Lobby is a comprehensive set of optimized components for account creation and management, server browser, buddy systems, statistics and matchmaking functionality, along with integrated chat supporting rich text emoticons and Asian IME text input. The lobby is designed for localization and comes preconfigured with 10 languages. With minimal customization, the Scaleform Lobby can be integrated into a game's existing network infrastructure or utilized with GameSpy's world class services.

"We designed the Scaleform Lobby from the ground up to deal with the most demanding requirements of AAA game developers," said Brendan Iribe, CEO of Scaleform. "Building on our experience working with GameSpy, Crytek and our rapidly growing customer base of over 150 titles, we created an in-game lobby solution that can be easily integrated and customized for a wide range of games."

"With over 500 console, handheld and PC titles utilizing our online technology, the Scaleform Lobby is a perfect complement to GameSpy's extensive set of services. This collaboration will help our customers reduce the time and expense of creating custom in-game multiplayer interfaces, while improving the overall consumer experience and functionality," said Drew Curby, Director of Sales & Marketing, GameSpy Technology.

Demonstration versions of Scaleform Lobby will be available through GameSpy and Scaleform. Developer versions of the lobby are available to qualified users through Scaleform's Developer Network. Both companies will be demonstrating the Scaleform Lobby at GDC 2008.

About Scaleform

Scaleform Corporation is a leading provider of tools and middleware for the video game, embedded, mobile, and desktop markets. Scaleform licenses a suite of cross platform, hardware accelerated vector graphics engines and UI toolkits, which allow users to design, develop, and deploy a variety of interactive entertainment content across a wide range of platforms and formats. For more information, please visit: www.scaleform.com.

About GameSpy

GameSpy, a division of IGN Entertainment is the leader in multiplayer gaming technology. Utilized by each of the world's top ten publishers, GameSpy's technology is accessible on eight different platforms and featured in more than 500 current titles. With more than 19 million registered users, GameSpy has the tools, expertise and ingenuity to help connect gamers, induce competition, foster community and create new commerce opportunities. IGN Entertainment is a unit of Fox Interactive Media.