SBKX

Milan, 24th September 2009

The 2009 season of the SBK® Superbike World Championship is drawing to a close, but the guys at Milestone never sleep. Now its time to announce that the 2010 edition is in the works and will be available in Q2 2010 for the Xbox 360®video game and entertainment system from Microsoft®, PlayStation® 3 and PC.

Infront Motor Sports, Black Bean Games and Milestone have been tirelessly working together to inspect every corner of SBK09 extract the best and to insert everything our players wanted for 2010 to deliver the best motorbike racing game ever made.

It’s not just a matter of improving the solid base built throughout the years but about getting the best from the history of bike racing, listening to our users, squeezeing in much, much more content and about making it fun, for everyone.

X

This is the landmark, the crossroad and the turning point. This is apex, where all the efforts of the past years have brought the official game of the SBK® to.

A real breakthrough…

Get ready for the race. Get ready for SBK®X.

About Black Bean Games

Black Bean Games, publishing label of Lago S.r.l. which is part of the Leader Group, has started establishing itself in 2003 as an important player in the international publishing arena.

Leveraging 20 years of market expertise and knowledge, Black Bean Games relies on a strategy focused on original IPs and strong licenses to create unique videogame experiences. Its latest twist brought to concentrate on Racing games and Family and Lifestyle ones. The first to please 2 wheels enthusiasts with the ever changing editions of SBK® license as well as car drivers passionate for tracks and off-roads experience, the latter to adequate to modern market trends creating new brands such as NewU Fitness First and NatGeo Play!

For further information about Black Bean Games and its products, visit the following web site:

www.blackbeangames.com

About Milestone

Founded in Milan in 1996, Milestone S.r.l. is the biggest Italian developer and it is recognized worldwide as the leading Italian developer of interactive entertainment software specialized in racing videogames. In 2002 Milestone S.r.l. became part of the Leader Group. An obsessive desire for quality combined with an elaborate attention to detail have always been the trademarks and philosophy of the company. SBK® Superbike World Championship series is a clear example. Milestone is developing products for current and next gen platforms: PS2, PSP, Xbox360, PS3, PC as well as for Interactive Television.

www.milestone.it

About Infront Motor Sports

Infront Motor Sports became part of the leading international sports marketing agency Infront Sports & Media based in Switzerland in May 2007. The company is one of the leading promoters in motor sports and was originally founded in 1975 by Maurizio Flammini.

Since 1989 the Rome-based organisation has been the promoter of the FIM Superbike World Championship, sanctioned by the Fédération Internationale de Motocyclisme (FIM), in addition to the FIM Supersport World Championship and the two support classes, the Superstock 1000 FIM Cup and the UEM European Superstock 600 Championship.

The organization has its origins in sport and can boast a wealth of experience – thirty years – alongside the most important institutions and national as well as international federations. Infront Motor Sports’ commitment exalts the great value of sport as an occasion for getting together and as a vehicle for communication.

The FIM Superbike World Championship® today represents, together with Formula 1 and MotoGP, one of the three global products of world motor sport, a heritage of undisputed value for the fans and an exceptional marketing and communications vehicle for the manufacturers and associated firms.

In 2008 the SBK Superbike World Championship® achieved the following: more than 2 billion worldwide television viewers live broadcasts on 97 television networks covering 175 countries, 3.500 broadcast hours with a television media value in excess of US$ 780 million, over 1,000,000 race spectators, over 8 million Internet site unique visitors on www.worldsbk.com.

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