Samsung Embeds I-play's 'Win at Texas Hold Em' Mobile Video & Game

Paris, France - January 28, 2008 - I-play, the mobile publishing arm of Oberon Media, today announced an embed deal with Samsung for its trail blazing 'made for mobile' videos, 'Win at Texas Hold Em' and Negreanu Pro Poker, the mobile game. The mobile videos and game are presented by Daniel Negreanu, arguably the most successful tournament player in poker history, and will be embedded on the Samsung E950 in February 2008.

A specially designed poker pack will be launched by Samsung containing the E950, Negreanu Pro Poker, the mobile game and twenty-five 'made for mobile' 'Win at Texas Hold Em' clips and will be available through hundreds of retail outlets in France.

I-play and Daniel have created 'made for mobile' video clips, to unleash the potential Texas Hold Em champion that lies in every player. Whether you're a novice, occasional player or pro, you can learn to win with this video clip series. The 2-3 minute clips, presented by Daniel, have been shot at the Venetian Hotel & Resort in Las Vegas, with twenty-five clips covering the basic fundamentals through to more advanced topics such as tournament play, no-limit strategy, tells/bluffs to hot tips.

I-play and Daniel have also creating a next generation mobile poker game, the Artificial Intelligence behind has been tested against Daniel himself, and will therefore be the most sophisticated AI available on the market. Daniel's enthusiasm for poker is insatiable, and having him by your side as your personal tutor, providing intelligent and in-depth analysis at each stage of the game is sure to make you winner.

Daniel Negreanu has been consistently winning poker tournaments since the age of 23 and has accumulated over 36 world-wide poker victories along the way. In 1998, he earned the title of "youngest World Series of Poker (WSOP) champion," a designation he held until 2004. His career tournament winnings top $10.6 million dollars, which puts him in the top three poker players worldwide in terms of tournament earnings. Daniel's professional accolades include being named the 2004 Card Player Magazine Player of the Year, 2004 ESPN World Series of Poker (WSOP) Player of the Year, and 2004-05 World Poker Tour (WPT) Player of the Year.

Stephane Blanc, Business Development and OEM Director Europe for I-play commented: "We are extremely excited to be launching the next generation in poker entertainment with Samsung and to be working with someone as accomplished and well-respected on the poker circuit as Daniel. I-play's diversification into mobile video capitalizes on the huge opportunity this space presents while leveraging the company's partnerships and proprietary technology strengths. The combination of the mobile video and game signals a ground-breaking new offering and an industry first, offering bite sized chunks of entertainment to develop the Texas Hold'em aficionado in us all."

About I-play

I-play brings the best in mobile entertainment to an audience of over one billion people via a network of more than 120 carriers worldwide. I-play has been creating mobile games since 1998 and continues to spearhead the creation of mobile entertainment for the next generation.

I-play is a wholly owned subsidiary of Oberon Media, the world's leading casual games company. Oberon's Game Centre platform, is the industry standard and has been adopted by many of the world's largest corporations. The platform combines casual game content, merchandizing and features to fulfil each partner's specific needs. Oberon Media's publishing arm works with the industry's best, award-winning game developers to produce the top-selling casual games, which can be played in more than a dozen languages on PC, web-based, mobile and console platforms.

Founded in 2003, Oberon Media is headquartered in New York, with offices in North America, Europe and Asia.

For more information visit us at http://www.iplay.com/

I-play is a trademark and trading name of Digital Bridges Limited.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.