Rune Factory 3: A Fantasy Harvest Moon

Burlingame, Calif., October 7, 2010 - Natsume Inc., a worldwide developer and publisher of family-oriented video games, announced today that Rune Factory 3: A Fantasy Harvest Moon has gone gold and will be released for the Nintendo DST November 9th at an MSRP of $29.99. The game is rated E 10+ by the ESRB. The Rune Factory series combines the fun and rewarding gameplay of Harvest Moon with the fantasy and excitement of an action-RPG, offering Harvest Moon fans and traditional RPG players the best of both worlds.

 "We can't wait for Rune Factory 3 to hit stores next month so players can experience this thrilling new chapter in the Rune Factory saga,"

said Hiro Maekawa, President and CEO at Natsume. "It's loaded with

content: great new characters, more than a hundred challenging quests, and an all-new multiplayer mode! It's one of the deepest and richest RPG experiences you can find on the DS!"

The people of Sharance and their horned Univir neighbors are embroiled in a bitter conflict. An age-old hatred between humans and monsters divides them. Micah is an adventurer with an unusual secret: he's half monster! He'll have to unite the humans and the Univir in time to stop the growing evil force that threatens to destroy them both!

Rune Factory 3 introduces a number of exciting new features to the Rune Factory series: befriended villagers will now join you in battle and lend you their unique skills, players can transform Micah into his monster form to unleash a savage new arsenal of fighting moves, and the game's new multiplayer mode lets up to three players work together to conquer unique dungeons packed with rare items and fearsome monsters.

For more information on Rune Factory 3: A Fantasy Harvest Moon, please visit www.natsume.com. You can also follow all of the latest Natsume

news at www.natsume.com/facebook and www.twitter.com/natsume_inc.    

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About Natsume

Natsume Inc. is a worldwide developer and publisher that specialize in unique and family-oriented interactive entertainment software for a variety of platforms. Most known for publishing Reel Fishing and Harvest Moon, Natsume is dedicated to producing quality video games.

For more

information about Natsume Inc., visit www.natsume.com

Media Contacts:

Tina Casalino

Clever Communications

(408) 266-1934

tina@clevercomm.com

Graham Markay

Natsume Inc.

(650) 692-1941

graham@natsume.com