Roma Victor to use Ukash
Online game set at the height of the Roman Empire, broadens payment options for players
Brighton, UK - 10 June, 2006 - RedBedlam, developer
of the historically authentic MMORPG Roma Victor has
announced a partnership with Ukash, the cash-based online
pre-payment company. Ukash works like mobile phone pre-paid
electronic top-ups and enables consumers to effectively
pre-pay for online purchases using cash.
The Ukash payment platform is the brainchild of Scott
Thompson, the man behind the groundbreaking launch of the
Switch Payment Card in the UK.
Roma Victor players will be able to use Ukash to buy the
in-game virtual currency (Sesterces), which will allow
players to improve their characters and enhance their gaming
experience. Roma Victor allows players to immerse themselves
in a historically accurate virtual recreation of Roman Europe
populated by thousands of other online gamers.
Ukash is simple to use, and Ukash vouchers are available in
over 120,000 stores across Europe. The company has plans to
make Ukash available in 12 countries by the end of 2006. As
simple to use as mobile top-ups, customers can exchange cash
for a Ukash voucher and then spend the value online in an
identical way to existing credit card holders.
"It's a perfect fit," said Justin Lunny, Director of Sales
for Ukash "We have already worked successfully with other
online-based businesses, including MMORPG's, but we see this
particular partnership as a special progression into virtual
worlds and their economies."
"The Roma Victor commercial test already has a burgeoning
economy," said RedBedlam's Managing Director, Kerry
Fraser-Robinson, "and we recognise that many players do not
have or want to use credit cards for online payments: Ukash
can offer players the option of using cash instead, with no
hidden costs at all."
"We've been successfully testing Roma Victor for over a year
now, and one of the most common forms of feedback from our
community is the desire for alternative payment methods to
credit cards," he said. "Partnering with Ukash certainly
addresses these concerns."
-Ends-
About RedBedlam Ltd
RedBedlam was founded in 2001 in order to create virtual
worlds and to realise virtual economies. The company's pilot
project, Roma Victor® is a non-fantasy MMORPG set at the
height of the Roman Empire circa 180CE. RedBedlam is a fully
independent privately held company, which remains totally
committed to the principals of community involvement and
inter-dependence.
RedBedlam Press Contacts - UK: Nick Witcher ngw@redbedlam.com
Hazel Butters, Prompt Communications on behalf of
Redbedlam
Tel: 020 996 1653
Out of hours: 07780 687813
hbutters@prompt-communications.com
About Ukash
Ukash is a globally-recognised e-commerce cash payment method
to enable online purchases using cash, providing freedom from
credit and debit card fraud, repudiations and charge-backs,
and protecting personal identity. Uniquely numbered Ukash
vouchers are available from PayPoint, ePay and Payzone
terminals in the UK and Europe.
www.ukash.com
Ukash Press Contacts - UK: Shelley Sofier, Attenborough
Saffron
Tel: 0207 734 4455
shelleys@attenborough.net