Rock Band

New York, NY – February 4, 2010 – MTV Games and Harmonix, the world’s leading developer of music-based games and a part of Viacom’s MTV Networks (NYSE: VIA, VIA.B), today announced that a special recording of the performance The Who plans to play during the Bridgestone Super Bowl XLIV Halftime Show will be made available following the game to purchase, download and play in the groundbreaking music video game, Rock Band. “The Who Super Bowl S-mashup” will be available in theRock Band Music Store immediately after the game on Xbox 360® video game and entertainment system from Microsoft and Wii console from Nintendo and coming soon to PlayStation®3.

Scheduled to headline the halftime show during the Indianapolis Colts vs. New Orleans Saints Super Bowl showdown at Sun Life Stadium in South Florida on Sunday, February 7, The Who have commemorated this historic event by recording a special version of the performance they plan to play at the game. Tune in to see the prolific live halftime performance by The Who and then after the game, buy and play the specially recorded version in Rock Band!

“The Who Super Bowl S-mashup”

o Price: $1.99 (160 Microsoft Points for Xbox 360)

“The Who Super Bowl S-mashup” joins 15 previously released tracks available in theRock Band music library (Press Release Link), from the Rock and Roll Hall of Fame inductees. Those songs include “Won’t Get Fooled Again” featured on the original Rock Band disc and “Pinball Wizard” featured on the Rock Band 2 disc, as well as “Amazing Journey,” “Baba O’Riley,” “Behind Blue Eyes,” “Eminence Front,” “Going Mobile,” “Leaving Here,” “Magic Bus,” “My Generation,” “Real Good Looking Boy,” “Sea and Sand,” “Summertime Blues,” “Who Are You” and “Young Man Blues,” all released as downloadable content in the Rock Band Music Store.

Rock Band continues to satisfy music fans’ and gamers' voracious appetite for rock with more than 1000 songs available to play via disc and download as well as 60 million paid song downloads since its launch Nov. 20, 2007. The Rock Band Music Store allows players to preview and purchase downloadable individual music tracks, packs and albums from the vast selection of offerings available to date without ever leaving the game as they build their own custom Rock Band library.

Rock Band 2 is available for Xbox 360, PlayStation 3 computer entertainment system, PlayStation®2 computer entertainment system and Wii system. Xbox 360, PlayStation 3 system and Wii versions support downloadable content.

Rock Band and Rock Band 2 are rated "T" for Teen (lyrics, suggestive themes) by the ESRB. Music downloads are not rated by the ESRB.

For more information on Rock Band 2 and Harmonix Music Systems please visit www.rockband.com and www.harmonixmusic.com.

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About MTV Networks MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company’s portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV,VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite,Nick Jr., TeenNick, AddictingGames, Neopets,COMEDY CENTRAL, SPIKE,TV Land, Atom, GameTrailers and Xfire.

About MTV Games MTV Games is dedicated to creating, marketing and publishing high-quality, innovative interactive products that are relevant to the MTV audience and complement the core values of the MTV Networks brands.

About Harmonix Music Systems, Inc. Harmonix Music Systems, Inc., based in Cambridge, MA, and established in 1995, is the leading developer of ground-breaking music-oriented videogames. Harmonix was founded by Alex Rigopulos and Eran Egozy, who formed the company to invent new ways for non-musicians to experience the unique joy that comes from making music and have pioneered music and rhythm gaming in the US. For more information please visit: www.harmonixmusic.com.

© 2009 Harmonix Music Systems, Inc. All Rights Reserved. Harmonix, Rock Band, Rock Band 2 and all related titles

and logos are trademarks of Harmonix Music Systems, Inc., an MTV Networks company. Rock Band and Rock Band 2, are developed by Harmonix Music Systems, inc. MTV: Music Television, MTV Games and all related titles and logos are trademarks of MTV Networks, a division of Viacom International Inc. NFL team names/logos/indicia are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League.

Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc. Wii is a trademark of Nintendo. All other trademarks are the property of their respective owners.

MTV Games/Harmonix Contact:

Jeff Castaneda

(212) 846-6774

Jeff.Castaneda@mtvstaff.com

Mariana Agathoklis

(212) 846-5755

Mariana.Agathoklis@mtvstaff.com