Rock Band

FOR IMMEDIATE RELEASE

New York, NY, July 1, 2008 – There have been several important dates in the history of The Who: May 23, 1969 – Iconic rock album Tommy is released and rockets to No. 4 on the U.S. charts. May 31, 1976 – The Who’s second concert at Charlton football ground earns them an entry in the Guinness Book of Records as the “world’s loudest rock band.” July 13, 1985 – The Who re-form to perform at Live Aid and whip Wembley Stadium into an absolute frenzy.

Now, July 15, 2008 joins these dates, as a dozen classic songs by The Who get new life as Rock Band™ game levels. MTV Games and Harmonix announced today that many of the legendary group's greatest hits will be added to the Rock Band catalog of downloadable content with the release of “The Best of The Who: Rock Band Edition.”

“We’re really pleased to have our songs featured in Rock Band,” said Roger Daltrey, lead singer of The Who. “It allows our established fan base to interact with our music in a way that’s fresh and exciting, while also exposing our songs to new audiences.”

“I’m a fan of Rock Band,” said Who guitarist Pete Townshend. “I play the game with my son and girlfriend and love the way it brings different generations together through music. I like the idea that people of all ages will be having fun playing our songs.”

“We are very excited to be working so closely with Roger and Pete on this release for Rock Band,” said Paul DeGooyer, SVP Electronic Games and Music, MTV. “The Who is consistently one of our most requested bands, and it is great to be able to bring this exclusive compilation of their music to the Rock Band community.”

The 12 songs were selected by Harmonix and MTV Games in consultation with Townshend and Daltrey. The tracks represent the meaty, beaty, big and bouncy best of The Who, including classics such as “Amazing Journey,” “Baba O'Riley” and “Sea & Sand,” three songs from the classic Live At Leeds album (including a special Rock Band edit of “My Generation”) and more.

Each track will be available for $1.99 at the PLAYSTATION® Store and the Xbox LIVE® Marketplace for the Xbox 360® video game and entertainment system from Microsoft (160 Microsoft Points for Xbox 360) or $19.99 (1600 Microsoft Points for Xbox 360) for the entire collection of tracks.

The release of The Who’s Greatest Hits through Rock Band coincides with the“VH1 Rock Honors” celebration honoring the legendary rock band. Premiering on Thursday, July 17 at 9pm on VH1, VH1 Classic and MHD, the show will celebrate The Who’s monumental legacy with a two-hour tribute saluting the music and lasting impact of this groundbreaking band. The sweeping influence of The Who will be expressed through spoken tributes, filmed packages and performances by some of today’s premiere rock acts as well as the legends themselves. The night will feature tribute performances by Pearl Jam, Foo Fighters, The Flaming Lips, Incubus and Tenacious D as well as an electrifying grand finale performance from The Who.

Release date: Tuesday, July 15, 2008 (Xbox LIVE Marketplace and PLAYSTATION Store)

TRACKS: The Who 12 Pack

“Amazing Journey”

“Baba O'Riley”

“Behind Blue Eyes”

“Eminence Front”

“Going Mobile”

“Leaving Here”

“My Generation” (Live at Leeds)

“Real Good Looking Boy”

“Sea & Sand”

“Summertime Blues” (Live at Leeds)

“Who Are You”

“Young Man Blues” (Live at Leeds)

(All tracks utilize the original master recordings)

Price: $1.99 (160 Microsoft Points for Xbox 360) per track or

$19.99 (1600 Microsoft Points for Xbox 360) for the entire collection of tracks.

Locations: Xbox LIVE Marketplace and PLAYSTATION®Network

** Dates for Rock Band game tracks are tentative and subject to change **

**Tracks will be available in both North America and Europe**

With the addition of these tracks there are now more than 200 tracks available to date via disc and download purchase (complete list of tracks at http://www.rockband.com/dlc). Rock Band continues to fly off shelves and satisfy music fans and gamers’ voracious appetite for rock as more than 15 million downloads have been purchased since its launch on November 20, 2007. The Rock Band Music Store allows players to preview and purchase downloadable individual music tracks and packs from the vast selection of offerings available to date without ever leaving the game as they build their own custom Rock Band library.

Rock Band allows online play and features that expand the boundaries of music gaming. Rock Band downloadable content is playable and integrated into setlists in all game modes including: Solo Tour, Band World Tour, head-to-head competition either locally or online, and from any Quickplay mode. In order to play downloadable content for head-to-head matches or multiplayer online, all players must own the same downloadable track. Downloadable content for the Xbox 360 is available for purchase via Xbox LIVE Marketplace using Microsoft Points and is downloaded directly to the Xbox 360 hard drive. Downloadable content for the PLAYSTATION®3 computer entertainment system's version of Rock Band is available for purchase on the PLAYSTATION Store through the free PLAYSTATION Network and is downloaded directly to PLAYSTATION 3 system's built in hard drive.

Rock Band is rated "T" for Teen (lyrics, mild suggestive themes) by the ESRB.

For more information on Rock Band and Harmonix Music Systems please visitwww.rockband.com andwww.harmonixmusic.com.

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About MTV Networks

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 150 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

About MTV Games

MTV Games is dedicated to creating, marketing and publishing high-quality, innovative interactive products that are relevant to the MTV audience and complement the core values of the MTV Networks brands.

About Harmonix Music Systems, Inc Harmonix Music Systems, Inc., based in Cambridge, MA, and established in 1995, is the leading developer of groundbreaking music-oriented videogames. Harmonix was founded by Alex Rigopulos and Eran Egozy, who formed the company to invent new ways for non-musicians to experience the unique joy that comes from making music and have pioneered music and rhythm gaming in the US. For more information please visit: www.harmonixmusic.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS Freestyle™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

© 2008 Harmonix Music Systems, Inc. All Rights Reserved. Harmonix, Rock Band and all related titles and logos are trademarks of Harmonix Music Systems, Inc., a MTV Networks company. Rock Band developed by Harmonix Music Systems, Inc. MTV: Music Television, MTV Games and all related titles and logos are trademarks of MTV Networks, a division of Viacom International Inc All other marks are the property of their respective owners. EA, EA SPORTS, EA SPORTS Freestyle and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Microsoft, Xbox. Xbox 360 and Xbox Live are trademarks of the Microsoft group of companies. All other trademarks are the property of their respective owners. “PlayStation”, “PLAYSTATION” and “PS” Family logo are registered trademarks of Sony Computer Entertainment Inc.

Harmonix Media Contact:

Tracie Snitker

Reverb Communications

Tracie@reverbinc.com

(209) 586-1495 x104

MTV Contact:

Jeff Castaneda

MTV

Jeff.Castaneda@mtvstaff.com

(212) 846-6774

EA Contact:

Bryce Baer

Electronic Arts

bbaer@ea.com

(650) 628-5102

Tamika Young

MTV Communications

1515 Broadway

New York, NY 10036

P: 212-846-7625