Riccitiello: 3D shows "very poor returns"
EA moves away from 3D to focus on social gaming
EA CEO John Riccitiello has spoken about EA's plans to move away from 3D, and towards social and online gaming.
"We see really high returns in these markets and very poor returns focusing on 3D, so we are allocating our resources toward new innovations," Riccitiello told stockholders at EA's annual meeting.
"Frankly we have not seen a big uptake for 3D gaming. We have not seen a big uptake in 3D TVs in the home, at least not yet. We are not here trying to drive a market. We are here to react to what consumers are looking for."
He also spoke about the problems faced by Nintendo’s 3DS.
"It was perceived to be the next big thing, there were complaints about is causing headaches and nausea and all sorts of things. Frankly, it didn't do that for me, but there were complaints, and it's not performed as well as they would like."
Earlier this month EA acquired casual games developer Popcap for $750 million.