RESCUE TOMMY IN THE CRAZIEST ALIEN ADVENTURE THIS YEAR

Chertsey, United Kingdom - June 28 2007: Prepare yourselves for an alien invasion! The Game Factory today announce that Pet Alien - exclusive to Nintendo DS - will be taking over shelves across the UK from 14th September 2007.

Featuring both a humorous storyline and addictive puzzle gameplay, Pet Alien is based on the hit CGI-animated children's comedy series currently airing weekdays at 4pm on NickToons. Fans already tuning in and chuckling out will be pleased to hear they can now take part in their favourite inter-galactic gang's latest adventures on the Nintendo DS.

Just like the show the game chronicles a pre-adolescent Earthling named Tommy Cadle, whose life is turned upside down after the arrival of his new alien friends, Gumpers, Dinko, Swanky, Flip and Scruffy. When Tommy is kidnapped by the evil Robotix, Gumpers and friends have to battle through space using their unique alien agility, brains, brawn and speed to rescue their human friend.

In a global publishing deal between The Game Factory, Taffy Entertainment and games studio SHIN'EN, the creators have developed a new 3D Nintendo DS technology to meticulously bring to life Pet Alien's uniquely combined look of 'squash and stretch' 3D CGI and 2D animated aesthetics - all in the palm of your hand.

The Pet Alien game will see fans -

Playing 5 aliens in over 80 levels set inside a giant robotic spaceship

Using the unique abilities of all five Pet Aliens to fight and puzzle to win Tommy's rescue!

Exploring in four different themed environments on the gigantic robotic spaceship: Commando Bridge, Hangar, Laboratory and Engine Room.

Enjoying fully 3D, tilted top-down gaming

Conquering five challenging bosses: A frantic frog, a buggy bug, a farting turtle, an aimless spider and finally a Spanish fly on wheels.

Taking on 5 stylus-driven mini-games

Playing in adventure and Bonus modes containing an unlockable Jukebox and Photo Gallery

"We're excited to add Pet Alien, an out-of-this-world property, to our gaming product line" said Henrik Mathiasen, President for The Game Factory. "Just as we have done with all our global properties we look forward to adapting the series' signature style and humour into a multi-layered game that will entertain players of all ages"

"The Game Factory is the perfect partner for an irreverent show like 'Pet Alien', explains Cynthia Money, President, Worldwide Consumer Products and Marketing for Taffy Entertainment. "Their incredible creativity and sense of fun will translate into a video game that engages both fans of the show and gamers of all ages with exciting new worlds and interactions with Tommy and his alien friends."

Created by Jeff Muncy of John Doze Studios, the "Pet Alien" animated series is produced by Mike Young Productions LLC, in conjunction with Moonscoop, Telegael, KI.KA, ARD and Europool Germany.

Pet Alien is published by The Game Factory and is available exclusively on Nintendo DS in the UK from 14th September 2007.

- ends-

For more information, please contact:

Jennie Kong

+44 (0) 7976 738092

Jennie@kong-uk.com

Lucinda Digweed

+44 (0) 8707 347 600

Lucinda.digweed@gamefactorygames.com

Notes to editors

About The Game Factory:

The Game Factory is an international publisher of video and computer games based on leading international children's characters. The Game Factory is a subsidiary of K.E. Mathiasen Group A/S, one of the largest children's products companies in Northern Europe.

www.gamefactorygames.com

About Taffy Entertainment:

Taffy Entertainment ( www.TaffyEntertainment.com) is a leading worldwide distribution, brand management and entertainment company representing brands from some of the largest animation producers across the globe. This includes the prolific Mike Young Productions; MoonScoop Productions, the top producer of animation in Europe; and select properties from third parties. Taffy's library for distribution and/or consumer products includes the Emmy® Award-nominated series "ToddWorld," "Dive Olly Dive!" and "Growing Up Creepie," as well as "Pet Alien," "Titeuf" (TooTuff), "Mix Master," "Fantastic Four," "Code Lyoko" and "Casper," among many others. With offices in Paris, Los Angeles, London and Shanghai, the company has fully-integrated production, distribution, licensing, merchandising and marketing facilities. It also has a library that includes over 3,000 half hours of animation, encompassing some of the most recognizable worldwide brands and best-loved animated creations in the global television market. The company also distributes to leading broadcasters in 160 countries around the world.

®2007 Taffy Productions, LLC. Pet Alien and all related logos, names, distinctive likeness, characters and elements thereof are the trademarks, copyrights and property of Taffy Productions, LLC. All rights reserved.

About the Pet Alien TV series:

Meet 13 year old Tommy Cadle, who lives not so peacefully with five aliens in a lighthouse in the fictional town of DeSpray Bay.

'Pet Alien' follows Tommy's hectic life with five aliens named Dinko, Gumpers, Flip, Swanky and Scruffy from the planet Conforma.

Unlike most animated aliens living on Earth, the aliens in this cartoon don't wear disguises, luckily all the humans, except Tommy, are too clueless to tell that they're aliens!

Watch all new 'Pet Alien' exclusively on NickToons, weekdays at 4pm from Monday 4th June.

Click on nick.co.uk/nickToons for video, gaming and more fun now!

About Nickelodeon UK:

Nickelodeon UK comprises five dedicated award-winning entertainment channels for kids aged 2-12: Nickelodeon, NickToons, Nick Jr., Nick Jr. 2 and Nick Replay. Launched in 1993, it has consistently rated as the number 1 commercial kids' TV network in the UK. The Nickelodeon channels are available in over 11 million cable & satellite homes.

NickToons was launched to critical acclaim in 2002 and is the home of such cult animation hits as SpongeBob Squarepants.

Nickelodeon UK is a joint venture between MTV and BSkyB Networks.

NINTENDO DS IS A TRADEMARK OF NINTENDO.