Registration FAQ

When will it happen?

Registration is currently scheduled to take place in mid-January. Once the switch-over takes place, non-Network users will be asked to register. It will only take a few minutes, and full access will be available once users have logged-in.

We will communicate more details on the website as the changes take place, but any inquiries may be addressed to us directly.

Will your content offering change post-registration?

We believe that the content we currently publish passes a certain value test and adheres to our strict values on ethical journalism, so we don't plan to make any significant editorial changes in the foreseeable future.

However, with a greater knowledge of our readership we will be able to identify any areas that we're under-serving, so we hope that if there are sections of the business we're currently neglecting, we'll be able to rectify that as soon as possible.

Won't you lose lots of traffic by doing this?

Yes, it's very likely we'll see our overall unique user numbers fall from their current levels. But as explained above, we don't believe that unqualified traffic is of any benefit for a trade-focused website. Anybody can write headlines to grab the attention of hardcore gaming communities, but we don't feel that's the best way to serve the industry itself.

But isn't that bad news for advertisers?

We believe that trade advertisers are much better served by accountability of audience, as opposed to vague unique user or page impression numbers alone.

We could easily continue with our current number of anonymous uniques per month - making us a leading trade site by traffic - but we feel it's of much greater benefit to our clients that they be able to talk only to those people that can benefit their business.

The result is a far more targeted approach, and a service that no other trade media organisation can come close to offering.

What else is lined up for 2010?

As ever, we've got a long list of improvements, additions and new services that we'll developing throughout the year - here is a taster of what's on the slate for 2010:

• A GamesIndustry.biz iPhone app
• Evolution of the new mobile site (now live)
• A new Resources page
• More events in association with BAFTA
• Increasingly involved event partnerships
• Continued improvements to GamesRetail.biz
• And a number of things we're keeping under our hats for now...

We'll be attending all of the key events this year, including DICE and GDC in the next couple of months, so we look forward to seeing you there!