Rappelz
Arabic version declared a smoking-free virual world.
Published on
“Let’s Make Arabic Rappelz a smoking-Free World”. Under this motto, Game Power 7 is celebrating the World No Tobacco Day 2009, marking the first virtual world celebration of this event.
This MMORPG game is the first to be published in the Middle East and North Africa (MENA) region.
The company made part of its strategy to promote human development values through this virtual world, in a bid to aggregate these values among kids, teens, and young generation in the region.
For 1 week starting May 26th, Arabic Rappelz will give away virtual gifts containing messages that warns of the dangers of smoking, and promotes smoking-free world.
Arabic Rappelz was commercially launched on March 16th, 2009.