Rapala Fishing Frenzy
You can catch it now in North America.
FOR IMMEDIATE RELEASE
SANTA MONICA, CA – SEPTEMBER 2, 2008 – Activision Publishing, Inc. (Nasdaq: ATVI) announced today that Rapala Fishing Frenzy is now available in North America for PLAYSTATION®3 computer entertainment system, Xbox 360® video game and entertainment system from Microsoft, and Wii™.
Activision has worked closely with developer Fun Labs and Rapala, the world's largest manufacturer of fishing lures and #1 fishing brand in the world, to create an angling title that appeals to fishermen and gamers of all abilities. Rapala Fishing Frenzy represents an evolution of the perennially best-selling Rapala franchise by offering precision-crafted controls specifically for each console and visually stunning outdoor environments.
“We’ve focused on the thrill of battling trophy fish,” said Dave Oxford, Activision Publishing. “Rapala Fishing Frenzy offers the kind of fierce action that fishermen score on only their best days.”
The Wii™ version of Rapala Fishing Frenzy is packaged with a fishing rod controller attachment that takes family fishing fun to the next level. Place the Wii Remote™ in a secure handle and insert the Nunchuk™ into the “reel” - for the first time you have a high quality, licensed fishing rod that will allow everyone from Junior to Grandpa to bring in that monster bass.
This is the first fishing game for PLAYSTATION®3 computer entertainment system and it takes full advantage of its motion sensing controls. Serious gamers will find themselves “hooked” on a fishing game for the first time!
For more information on Rapala Fishing Frenzy, visit www.activision.com.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision Publishing and its products can be found on the company's website, www.activision.com.
About Fun Labs
Founded in 1999, Fun Labs develops videogames for PlayStation®2 computer entertainment system, PSP® (PlayStation®Portable) system, PLAYSTATION®3 computer entertainment system, Xbox, Xbox 360, and Wii. Throughout the years Fun Labs has developed and continues to develop an impressive amount of proprietary technology.
About Rapala
Dedicated to delivering memorable fishing experiences every time, the Rapala VMC Group, based in Vaaksy, Finland (Helsinki Stock Exchange:RAP1V), manufactures and markets fishing lures, fishing line, fishing rods, hooks, terminal tackle, knives and accessories under the Rapala, VMC, Blue Fox, Luhr Jensen, Terminator, Williamson and Storm brand names. The company was unofficially founded in 1936 when Lauri Rapala invented the Rapala fishing lure. Rapala maintains its strict standards of quality and craftsmanship while delivering its fishing products to anglers in more than 140 countries. For more information, visit rapala.com.
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Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook”, “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes”, “may”, “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to help identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales of Activision Publishing’s titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard’s success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated. Other such factors include additional risk factors identified in Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.
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©2008 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc.
“PlayStation”, “PLAYSTATION” and “PS” Family logo are registered trademarks of Sony Computer Entertainment Inc.
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