Prototype

FOR IMMEDIATE RELEASE

London, UK – 8th April, 2009 – No conspiracy here…we promise… Activision Publishing, Inc. (Nasdaq: ATVI) confirmed today that the long-awaited open-world action thriller video game PROTOTYPE ^TM will ship in European territories on June 5 and to North American retailers on June 9, arriving in stores shortly thereafter. Fans of the infamous Alex Mercer should also be sure to check out the newly updated official game website located at www.prototypegame.com to gain access and view newly added game information and content, including the first half of PROTOTYPE’s must-see intro cinematic.

PROTOTYPE lets gamers feel the power of being the ultimate shape-shifting weapon. You are the PROTOTYPE: Alex Mercer – a genetically mutated man without memory, armed with amazing shape-shifting abilities, hunting to discover what created you and determined to make those responsible pay. As Alex, gamers tear through a densely populated contemporary New York City moving with Parkour-style fluidity, consuming anybody that gets in their way…assuming their physical form, memories and abilities. Fueled by a three-way war between Alex, the Blackwatch (military) and a viral outbreak known as the Infected, players venture into a deep, dark conspiracy 40 years in the making!

PROTOTYPE is currently rated “RP” (Rating Pending) by the BBFC with an expected “18” rating and will be available for the Xbox 360® video game and entertainment system from Microsoft, Games for Windows® and PLAYSTATION 3 computer entertainment system.

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About Radical Entertainment

Radical is one of North America's largest game developers. With more than a decade of hit titles, including Simpsons Hit & Run, Hulk - Ultimate Destruction, Scarface: The World Is Yours and the soon to be released PROTOTYPE, the commitment to our partners and our players continues to set us apart. We treat a property with the reverence it deserves and gamers demand. In our 70,000-square-foot Vancouver facility Radical brings the talent, tools and technology together to create entertainment that captures the world's imagination. Radical, now owned by Activision Publishing, Inc, is continually ranked as one of the best places to work in B.C, according to BC Business magazine and Watson Wyatt. In 2006, 2007 and 2008 MediaCorp Canada ranked Radical as Top 100 Canadian Employer, Top 10 Canadian Employer for Young People, and Top 20 B.C. Employer. For more information, please visit www.radical.ca.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook”, “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes”, “may”, “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to help identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales of Activision Publishing’s titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Publishing’s success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated. Other such factors include additional risk factors identified in Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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©2009 Activision Publishing, Inc. Activision and Call of Duty are registered trademarks of Activision Publishing, Inc. All rights reserved. Xbox, Xbox 360, Xbox Live, Windows and Games for Windows are either registered trademarks or trademarks of Microsoft Corporation. All other trademarks and trade names are the properties of their respective owners.

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