Price key to DS success, says InLight

Developer InLight Entertainment believes that being a fun and affordable platform is key to the DS' success.

Darren McGrath and Mike Lowry from the company were speaking exclusively to Eurogamer about its upcoming quirky game Teenage Zombies: Invasion of the Alien Brain Thingys! for DS, and praised Nintendo for its clever strategy.

"The DS captures the market we're targeting with this game - the ever expanding casual gamers sector. Nintendo has been very smart with making a fun system that is affordable so everyone can enjoy games like ours without breaking the bank.

"Games like Elite Beat Agents, Feel the Magic, and Zelda: Phantom Hourglass have really made use of the touch-screen in unique and interesting ways that you wouldn't be able to accomplish on any other platform."

Teenage Zombies is a puzzle-focused platform game interspersed with quirky mini-games and a comic-book presentation - you flip the DS on its side like a book to watch cutscenes.

The full interview will be available on Eurogamer soon.