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Pre-Registration for Penny Arcade Expo Extended to August 3, 2006

Seattle, Washington - July 31, 2006 - Penny Arcade Inc today announced that due to overwhelming demand, pre-registration for Penny Arcade Expo (PAX) gaming culture fest slated to invade Washington State this August 25th-27th has been extended to August 3rd at 6:30pm pacific.

On the exhibit floor PAX '06 attendees can expect to get hands on with yet-to-be-released games and products from the likes of exhibitors Microsoft, Nintendo, Nvidia, ArenaNet, America's Army, Turbine, NCSoft, Ubisoft, Mythic, Sabertooth Games, Foundation 9, Rockstar, Flying Lab, Creative Labs, The Behemoth, Garage Games and Red Octane among others. In addition to pre-release games galore on its show floor, PAX offers attendees a host of game-related conference sessions, parties, concerts and contests, including the grand-daddy of game challenges, the Omegathon. Details of this year's Omegathon prize will be announced later this week.

About Penny Arcade Expo

Started by videogame-oriented comic strip creators Gabe and Tycho in 2004, Penny Arcade Expo (PAX) is a 3-day, round-the-clock celebration of games and game culture. It includes an exhibition floor filled with playable demos of games that won't be on shelves until next year, a conference program of game industry speakers on topics related to gaming, music concerts, game tournaments and more. For more information visit www.pennyarcadeexpo.com.

About Penny Arcade

Equal parts online comic and commentary, Penny-Arcade ( http://www.penny-arcade.com) covers videogames in a way that is genuine, insightful, and respected by the gaming community. What started as a hobby for Jerry "Tycho" Holkins and Mike "Gabe" Krahulik has, over five years, grown into an online phenomenon that serves 45 million page views a month to millions of readers worldwide. In addition to the comic strip and PAX, Penny Arcade Inc. also manages Child's Play ( www.childsplaycharity.org), a gamer-driven charity for sick kids in Children's Hospitals across the world.

Media Note: Reporters who wish to attend PAX06 should register online now at http://www.pennyarcadeexpo.com/registration.php#attendeereg.

Contact: Michael Meyers

Michael Meyers Public Relations

Michael@mmpr.com

925-551-8080

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