PR from the Eye of the Japanese Storm!

MANCHESTER, UK - In what may be the biggest proclamation since Mario decided to swap particle physics for plumbing and the Master Chief gave up on poetry and picked up a pair of pistols, Dan Muir and James Paterson would like to announce the creation of Japanese Storm PR.

Made up of game industry veteran Dan Muir and industry heavyweight (although the diet is going well) James Paterson, Japanese Storm PR has been set up to provide the highest quality public relations and communication services for discerning clients from the gaming and technology sectors.

Dan brings valuable experience from the gaming and hardware world to the table, having spent more than a decade working behind the scenes on a wide range of gaming sites. Dan has also conducted interviews with gaming luminaries such as Jon Hare, the man who practically defined Britsoft for the best part of fifteen years. He's also worked on a number of other sites and magazines.

James meanwhile has a wide range of experience in the mobile and gaming sectors, having spent the last few years working with one of the UK's largest mobile providers, working to internally promote some of the biggest device and service launches to diverse audiences across the country, as well as coordinating a wide range of events. He has also spent time as a journalist of fortune, freelancing for some of the best and possibly the most obscure publications, both print and online, in the gaming and technology industries.

Speaking at one of the exclusive launch events, James said, "We've got experience as gamers and we've got experience writing for gamers, so moving into writing for writers who write for gamers seemed a natural progression. We've worked across a wide range of media and want to put this experience to good use, helping to spread the word about all kinds of new products."

Dan, holding court at another launch event, commented, "Playing with the game or getting to know the technology you're representing is vital and having been on the other side of the fence, actually reviewing items, James and I know what media want and demand."

Japanese Storm PR is open now for all your public relations, communications and consultation needs. If you'd like to get in touch to discuss your upcoming projects and find out what Japanese Storm can do to help make them even better, please email Dan and James on storm@japanesestorm.com.