Pop-Up Pirate!

For release: 16 February 2009

Tomy Europe has announced its first computer game, Pop-Up Pirate!, is now available for digital download on WiiWare™. The addictive Pop-Up Pirate! WiiWare game is played with motion controlled swords and features multiplayer thrills for the ultimate pirate party.

Pop-Up Pirate! for WiiWare is based on Tomy’s classic toy game, enjoyed for years by children and adults alike. Launched in Japan in the 1970s, and shortly after to the rest of the world, it is now one of the oldest and most recognisable games on the market selling in excess of 10 million units worldwide.

In Pop-Up Pirate! WiiWare players become swashbuckling swordsmen who take turns thrusting their sabers into a barrel that holds their black-bearded Captain captive. Players must take care and choose their holes wisely, as one wrong move will send him flying The game features various adventures including “Pop-Up Party” mode, where up to four pirates take turns at poking holes in the barrel and “Pop-Up Logic” mode, where a single shipmate competes in a race against time to find the bad holes before the time runs out. As an added bonus, players can unlock a unique mode which allows them to play the entire game using their own Mii in the barrel.

Pop-Up Pirate! is the first computer game published by Tomy Europe. The company is planning to launch more high quality and family-friendly computer game titles into the European markets based on Tomy’s extensive properties and resources.

Robert Mann, CEO, Tomy Europe comments. “Pop-Up Pirate! is an iconic game which has earned millions of fans around the world and, as such, is the ideal title to launch Tomy Europe as a publisher of computer games titles. The WiiWare version is a feature-rich interactive title which builds upon the existing game with more game play options and a family-focused multiplayer mode. The new Pop-Up Pirate! game is bound to be a hit with pirates of all ages who want to challenge a ‘matey’ to a game of swashbuckling fun.”

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For more information about Tomy Europe, please contact:

Ane Olesen

European PR Manager

Tomy Europe

020 8722 4806

ane.olesen@tomy.co.uk

About Tomy:

For over 80 years Tomy toys have delighted children and their parents around the world, being synonymous with quality, play value and innovation – all wrapped up in fun. Whether you are considering an essential nursery purchase for a new baby or looking for a toy to develop and entertain a child of any age, you can trust Tomy to provide the best choice.

Tomy Europe is a leading toy and nursery manufacturer with a 25 year heritage in the UK launching innovative and high quality products. Tomy’s own brands include nursery equipment, Walkabout baby monitors and Freestyle baby carriers. The company’s toy brands include Discovery, Play to Learn and Aqua Fun and unique gadgets and technology from Takara Tomy. Tomy Europe also has successful distributor agreements with AquaDraw, Cella, Megasketcher and K'Nex and is the leading manufacturer of popular licensed toys including Winnie the Pooh, Teletubby and Thomas.

Tomy Europe launched its video game division in 2009. The company markets family-friendly titles based on Tomy’s extensive properties and must-have accessories in Europe.

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