PocketGamer.fr

For Immediate Release

London, UK and Paris, France – 10th August 2010 – Steel Media, publisher of the Pocket Gamer websites, is delighted to announce that its leading French publication PocketGamer.fr is set to continue its expansion following a merger with fellow market-leader, JmobiL.

The agreement will see both sites’ content and traffic combined and relaunched under the PocketGamer.fr banner in August 2010. In addition to the obvious increase in traffic which should make the relaunched site an undisputed market leader, the move will also see an increase in resources as PocketGamer.fr editor Nicolas Gavet and his writers link up with the JmobiL team to ensure an upswing in dedicated content for the iPhone and smartphone formats, as well as providing coverage of the handheld console space.

JmobiL founder and editor, Julien Roy, will take control of the new site and also manage the rest of Pocket Gamer’s French operations, including syndicated editorial reviews to third parties such as Mobiles Magazine and IG Magazine, as well as the successful PocketGamer.fr iPhone app (over 50,000 users and growing).

The move will also see a renewed push to extend these and other activities and expertise from Steel Media into the French market, including content magazines, B2B consulting and reports, events and contract publishing.

“I’m very excited about the next few months. This is precisely the sort of partnership we’ve been looking for ever since we first set foot in the French market,” stated Chris James, Steel Media MD. “Julien is well-respected, well-connected and ideally placed to head up our French operations, helping us to grow from our strong combined base in order to emulate the success that we’ve enjoyed with the English-language site.”

“I’m very proud to join the Pocket Gamer team in its great work of bringing high quality handheld gaming journalism to the French-speaking audience,” said Julien Roy, founder of JmobiL. “With the support of Steel Media and the new team composed of both games and mobile games specialists, the brand new PocketGamer.fr holds all the keys to succeed.”

CONTACT

For more information, contact:

Chris James ( chris@steelmedia.co.uk)

Julien Roy ( julien.roy@pocketgamer.fr)

Ends

Notes to editors

About JmobiL

Launched in August 2008, JmobiL.fr quickly became the French leading website for mobile games news and reviews. Created by game industry veteran Julien Roy, the website enjoys 200k monthly visits while attracting a strong community of handled gaming enthusiasts. The JmobiL company is also owner of iGameStats.com, a review and ranking website dedicated to iOS games.

About the Pocket Gamer network

PocketGamer.co.uk is the UK’s most popular destination website for mobile and handheld gaming news, previews and reviews. The site was established by Steel Media in March 2006 and now reaches an audience of over 650K readers per month, generating over 2.2 million page views online, plus an additional audience via our wap and iPhone editions. www.pocketgamer.co.uk

Steel Media also publishes a bi-monthly Pocket Gamer mobile games magazine in association with leading mobile operators in the UK which is distributed in-store and online with a readership of c.200K.

In addition, Pocket Gamer reviews and content appear on the wap portals of leading UK operators and handset manufacturers, providing a total estimated audience in excess of 4 million each month.

Building upon the success of the UK site, Steel Media extended its proven formula to the French market with the launch of a bespoke, fully localised portal written and edited by an experienced and dedicated team of French game journalists to deliver the same quality of expert news, features, reviews and opinion for which Pocket Gamer is renowned.

www.pocketgamer.fr

Launched in July 2008, sister site PocketGamer.biz is the UK’s mobile game industry-focused site from the highly experienced team behind PocketGamer.co.uk. It aims to cover the issues affecting the sector by providing the insightful news, features and opinion that it deserves, while working to help push this multi-billion industry forward. www.pocketgamer.biz

About Steel Media

Steel Media is a leading mobile consumer technology publisher based in the UK. Headed up by Chris James and with a team boasting over 50 years of experience in consumer and contract publishing, the company currently publishes mobile and handheld gaming websites PocketGamer.co.uk and PocketGamer.fr, industry focused site PocketGamer.biz and consumer friendly mobile entertainment site PocketPicks.co.uk. Steel Media also supplies mobile gaming news and other contract services to a number of third-party publishers and brands.

For further information the Pocket Gamer network or Steel Media, contact Chris James: chris@pocketgamer.co.uk

Media Contact

Chris Bignell

XL Communications Ltd

Phone: 07834 020460

Email: chris@xl-comms.com