Pocket Gamer

For Immediate Release

London, UK – 11th June 2010 – Pocket Gamer is delighted to announce the inaugural iPhone Game Developers World Championship.

In a move that in no way steals FIFA's idea, the event sees teams from around the world compete for the title of Best iPhone Game Developer in the World as we discover once and for all just which is truly the beautiful game.

Nominations from fans and readers have been whittled down through a tough qualifying phase, resulting a shortlist of 32. Over the course of June, Pocket Gamer will pit the games against each other, first in randomly selected groups and then in a straight knockout competition, until a winner is declared.

Winners will be decided on a combination of public vote and professional judging.

Voting will open approximately two days before each match kicks off. Pocket Gamer will then tally up the votes at the end of each match, convert it to a proportionate score and combine it with the critical 'first half' score to decide who wins.

Your virtual tournament wall chart, listing the upcoming fixtures, results of matches played (together with a link to the match report), and, most importantly, your chance to sway the results by voting for your favourite games, developers, or countries can be found here: http://www.pocketgamer.co.uk/iphonewc.asp

So make your voice heard and get voting now!

CONTACT

For more information, contact Rob Hearn ( rob@pocketgamer.co.uk)

Ends

Notes to editors

About the Pocket Gamer network

PocketGamer.co.uk is the UK’s most popular destination website for mobile and handheld gaming news, previews and reviews. The site was established by Steel Media in March 2006 and now reaches an audience of over 600K readers per month, generating over 1.8 million page views online, plus an additional audience via our wap and iPhone editions. www.pocketgamer.co.uk

Steel Media also publishes a bi-monthly Pocket Gamer mobile games magazine in association with leading mobile operators in the UK which is distributed in-store and online with a readership of c.200K.

In addition, Pocket Gamer reviews and content appear on the wap portals of leading UK operators and handset manufacturers, providing a total estimated audience in excess of 4 million each month.

Building upon the success of the UK site, Steel Media extended its proven formula to the French market with the launch of a bespoke, fully localised portal written and edited by an experienced and dedicated team of French game journalists to deliver the same quality of expert news, features, reviews and opinion for which Pocket Gamer is renowned.

www.pocketgamer.fr

Launched in July 2008, sister site PocketGamer.biz is the UK’s mobile game industry-focused site from the highly experienced team behind PocketGamer.co.uk. It aims to cover the issues affecting the sector by providing the insightful news, features and opinion that it deserves, while working to help push this multi-billion industry forward. www.pocketgamer.biz

About Steel Media

Steel Media is a leading mobile consumer technology publisher based in the UK. Headed up by Chris James and with a team boasting over 50 years of experience in consumer and contract publishing, the company currently publishes mobile and handheld gaming websites PocketGamer.co.uk and PocketGamer.fr, industry focused site PocketGamer.biz and consumer friendly mobile entertainment site PocketPicks.co.uk. Steel Media also supplies mobile gaming news and other contract services to a number of third-party publishers and brands.

For further information the Pocket Gamer network or Steel Media, contact Chris James: chris@pocketgamer.co.uk

Media Contact

Chris Bignell

XL Communications Ltd

Phone: 07834 020460

Email: chris@xl-comms.com