Playstation 3 searches grow, but Wii and Xbox 360 continue to lead the pack
Three weeks post the launch of the Sony Playstation 3, PriceGrabber.co.uk has drawn comparison between pre and post launch hype for the three lead consoles - Playstation3, Nintendo Wii and Xbox 360.
Pricegrabber.co.uk, a leading UK shopping comparison site which features merchants including Comet.co.uk, Amazon.co.uk and Play.com, found that in the six weeks since launch, searches for Playstation 3 are not as popular in comparison with the post-launch periods for its two main rivals.
However, despite this, interest in PlayStation 3 has been steadily growing. Searches in the two weeks prior to launch for PS3 were up by 100%. Searches for the same term at the current time are up by a further 127%, showing a growing interest in the console.
In comparison, though, the big winner in the console wars appears to be Nintendo, with searches for the Wii console increasing by 579% in the six weeks post its launch date. Searches post launch for 'Xbox console' increased by 250%..
Additional popular searches this month have included Plasma TV's and LCD TV's - perhaps a sign that people are hoping to get the best experience possible with the console they choose to buy.
For further information on Pricegrabber.co.uk, please contact :
Susannah Hardy 0208 834 3427 susannah.hardy@bitepr.com
Graham Day 0208 834 3457 graham.day@bitepr.com
About PriceGrabber.co.uk
PriceGrabber.co.uk, part of Experian InteractiveSM, is a leader in comparison shopping and is widely recognized as one of the best and most useful sites on the Internet by industry leading publications and has more than 24 million worldwide users. Savvy shoppers who want to save time and money use PriceGrabber.co.uk's various product channels to find the best deals on a wide range of products and services. PriceGrabber.co.uk's innovative comparison shopping services empower shoppers to make the best purchase decisions using features such as: Total Price, merchant ratings and reviews, detailed product information and reviews, side-by-side product comparisons and email notification of the best prices and availability on the Internet. For merchants, manufacturers and partners, PriceGrabber.co.uk provides unparalleled marketing and sales opportunities to millions of active, qualified and ready to buy shoppers.
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