PlaySpan secures $6.5 million in funding

PlaySpan has announced that it has secured USD 6.5 million in Series A funding.

New York-based Easton Capital led the funding round, along with Menlo Ventures of Silicon Valley, South Korea's STIC International, and Hong Kong's Novel TMT Ventures.

âThis investment is an exceptional endorsement for PlaySpanâs pioneering role in building the first publisher-sponsored in-game commerce network and technology," said Karl Mehta, PlaySpan's co-founder and CEO. "It will help create a new class of revenue opportunities for publishers and will allow gamers to enjoy their game experience with commerce.â

In addition to the funding announcement, PlaySpan announced three additions to its board: John Friedman, board member of IGA worldwide and general partner of Easton Capital, Shawn Carolan, board member of IMVU and managing director of Menlo Ventures, and Steven Lee, partner at STIC International.