PlayOn

SEATTLE - October 21, 2010

MediaMall Technologies, Inc. today announced that it has rolled out new programming available immediately for existing PlayOn Premium subscribers, including BET, TBS, Nickelodeon and PBS Kids. The latest release adds to the service’s existing library of online video content from providers that include Hulu (ABC, NBC, Fox, etc.), Amazon VOD, Netflix IQ, CBS, PBS, CNN, Comedy Central, ESPN3, NHL, MLB, MTV, VH1, Spike, TV.com, The Ultimate Fighter and others.

PlayOn only requires the download of software to your PC and streams online video content to your living room TV via Wii, Xbox 360, PlayStation 3 or other DLNA-compatible device. Mobile users may stream all PlayOn content to their iPhone, iPod touch and iPad over 3G or Wi-Fi.

Existing PlayOn Premium customers can begin streaming content from the full list of providers immediately, while new users to the service can try it out free for 14 days, after which a subscription will be required at a cost of $39.99 for the first year and $19.99 for each year thereafter.

For a full list of content providers and supported hardware platforms, and to try PlayOn for free, please visit: http://www.PlayOn.tv

About MediaMall Technologies

MediaMall Technologies was founded in 2003 to make it simple, affordable and fun to enjoy your favorite movies, TV shows and videos from the Internet on your TV. Its PlayOn software runs on Windows PCs and wirelessly streams Internet content to networked Wii, Xbox 360 and PlayStation3 gaming consoles, any number of DLNA-compliant devices connected to your TV, and iOS devices including the iPhone, iPod touch and iPad. MediaMall operates with offices in New York, Seattle and Copenhagen and can be found online at www.PlayOn.tv.

PlayOn is a trademark of MediaMall Technologies, Inc. All other trademarks are the property of their respective owners.

TriplePoint for MediaMall Technologies, Inc.

+1 (415) 955-8500

playon@triplepointpr.com