Player X unveils original gaming franchise
Hollywood Hospital to get celebrity endorsements
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Player X has revealed its own original gaming IP, Hollywood Hospital, with the publisher already preparing to spin the game into a regular franchise.
Promising a huge Euro and US marketing campaign featuring celebrity endorsements, a sequel called Hollywood Hotel is already in the works.
"This is a major new publishing franchise from Player X," said Tony Pearce, Player X CEO.
"We're delighted to have come up with something as original as Hollywood Hospital and are looking forward to mobile gamers getting the bug for it as much as the patients in the game."
Hollywood Hospital is in development at 8Bit Games and is due to launch in Q4 this year.