Player X nets FISHLABS 3D games distribution deal
Mobile media company Player X has partnered with 3D mobile games developer FISHLABS to distribute its premium content in Europe, Asia and South America.
Under the terms of the aggregation deal, Player X has acquired exclusive distribution rights to critically acclaimed titles such as IMGA-short listed Blades & Magic and the multiple top award-winning DEEP, the latter being launched across all three continents from mid-May. Player X will also announce three further FISHLABS games towards the end of Q3 07.
Player X has direct distribution deals with more than 110 mobile operators with a potential global footprint of more than 2.6 billion people and has recently taken top titles such as Miami Vice and Wallace & Gromit to places as disparate as Latvia, Mexico and India.
"Since more operators now outsource their mobile game needs, it's vital for any content provider to find a distribution partner with as many direct channels as possible. Player X was our first choice to partner with because of their impressive list of global distribution channels and its highly professional in-house team," said Michael Schade, CEO & Co-Founder of Fishlabs."
Player X will also distribute five other FISHLABS titles that include multiple top award-winning Galaxy on Fire, Planet Riders, Heli Strike, Burning Tires and Tank Raid in APAC territories.
"We deliberately work with only a small number of content providers so we can ensure the best possible service for their quality products. Fishlabs' 3D games are some of the best out there and we're looking forward to taking these titles to gamers all around the planet," said Tony Pearce, Player X CEO.
The news follows Player X's recent moves in ramping up its presence in the mobile games market by partnering with companies such as Sky TV and EMI Music and extending its relationship with FremantleMedia by adding a PrizePlay element to evergreen titles such as Family Fortunes and The Price Is Right. These efforts were recognised earlier this year when it was selected as a Finalist for the prestigious 2007 Red Herring Top 100 Awards.
For more information, please contact monty.munford@playerx.com or +44 (0) 7970 673695.
About Player X
Player X is a mobile media company that specialises in games, video and TV. It develops, publishes and distributes mobile entertainment content through global operators, portals and handset manufacturers.
Player X has direct deals with more than 100 global operators and a potential audience of more than 2.5 billion people. The company operates in all five continents across the world and has offices in all the key territories in Europe, Asia and the Americas.
About FISHLABS
FISHLABS is one of the leading developers of top-flight mobile 3D games. At the company's headquarters in Hamburg, some 21 games developers create the most exciting 3D titles both as Original IP and as AAA brands, such as V-Rally® 3D or Star Wars - Imperial Ace 3D. The broad selection of outstanding 3D games is marketed worldwide via such renowned business partners as THQ Wireless, Glu, Superscape, Player X, arvato mobile and Exit Games.
FISHLABS is, moreover, one of the very few studios which are listed on the Sony Ericsson Developer World portal as counting among the "leading companies" in this field. Thanks to the high-performance, platform-independent games engine ABYSS®, FISHLABS' titles are able to offer a quality never before attained in the sphere of mobile gaming. Equally unique is the company's huge market coverage, extending at present to some 150 3D-capable phone models produced by eleven separate manufacturers - or, in other words, to more than 250 million mobile consumers worldwide.
"Star Wars" is a registered trademark of Lucasfilm Ltd. & TM. "V-Rally" is a registered trademark of Atari Interactive, Inc. "Sony Ericsson" is a trademark or registered trademark of Sony Ericsson Mobile Communications AB. "Java" is a trademark of Sun Microsystems, Inc.