Player X makes a mobile match with Strike It Lucky gameshow

Following the ELSPA Top 10 success of Family Fortunes and Blockbusters, mobile media company Player X has launched another mobile game on UK networks based on the popular FremantleMedia gameshow Strike It Lucky.

The Strike It Lucky TV show aired worldwide, specifically across the UK, US, France, Australia and Indonesia for more than four decades. It reached its peak in the UK in 1987 when it was the fifth most watched programme on UK television. Contestants battled it out by answering questions and banking prizes on their way to win the chance to play for the jackpot.

The addictive mobile game, created by developer Qbranch Wireless and licensed by FremantleMedia Licensing Worldwide, the licensing division of FremantleMedia, contains more than 400 questions. While the game has been designed especially for a mobile screen, it also replicates the format of the TV original by allowing contestants to play along to the original gameshow rules.

"We have high hopes for the game following our previous successes with Family Fortunes and Blockbusters. Our partnership with Player X will help expand the Strike It Lucky brand presence to masses of fans familiar with the show as well as a broader base of consumers who are looking for a fun and interactive game to play on their mobile phones," said Melissa Goodwin, Vice President, Interactive and Telephony, UK, FremantleMedia Licensing Worldwide.

The news follows the recent multi-operator success of the mobile games based on FremantleMedia's classic gameshows, Family Fortunes and Blockbusters, which ranked among the Top 10 best-selling games on Vodafone, Orange, T-Mobile and O2. Under the terms of the agreement, Player X has also been granted rights to develop and create branded real tones, wallpapers and active screensavers.

"This is a great game and we expect it to do as well as Family Fortunes. We're increasingly finding that gameshow content is loved by mobile gamers and we predict similar success for upcoming title Sale Of The Century," said Tony Pearce, Player X CEO.

For more information, please contact paul.munford@playerx.com or +44 (0) 7970 673695

About Player X

Player X is a mobile media company that publishes and distributes mobile entertainment content. We specialise in the areas of games, video, TV and gambling. We have direct distribution deals with more than 75 global operators that offer our partners a potential reach of more than one billion customers

Since its formation in 2004, Player X has already successfully published leading games, video and mobile entertainment content onto the largest mobile operators in the industry and rapidly achieved levels of distribution in the key territories around the world.