Player X and Hornby makes tracks for Scalextric mobile game

May 15th - Ambitious mobile entertainment publisher Player X has acquired the exclusive licence from Hornby to publish Scalextric mobile games.

The first game will be published early next month and will be available on all major UK operator networks. The mobile game stays true to the original game and the simple controls are replicated for thumbplay on a phone. Scalextric for mobile is a classic top-down racing game with a unique track editor featuring five different racing car models.

The game also features up to six separate tracks and Championship, Quick Race and Ghost Race modes. Gamers can also upgrade their cars, save their best times and race against themselves or their friends.

"The advent of the Scalextric mobile phone game in conjunction with Player X is an exciting partnership and compliments the Scalextric range perfectly. Over recent years we have integrated the latest technology into our products through innovative concepts, such as the multi-car lane changing Scalextric Digital racing system and the online-enabled Scalextric SportWorld," said Frank Martin, Hornby Hobbies CEO.

The news follows Player X's recent acquisition of the exclusive mobile licence for the forthcoming Universal movie blockbuster Miami Vice. The company is also the publisher of the exclusive mobile game of Oscar®-winning film Wallace & Gromit - Curse of the Were-Rabbit and the company has signed recent deals with legendary UK games publisher Codemasters and TV format-owner FremantleMedia.

"We've been publishing mobile games from the very beginning and I've never seen a game that is more perfect for a mobile phone. The best mobile games have one-button gameplay and that's exactly how you play Scalextric," said Tony Pearce, Player X CEO.

For more information, please contact paul.munford@playerx.com or +44 (0) 7970 673695

About Player X

Player X publishes and distributes wireless entertainment content through global operators, retailers, internet portals and handset manufacturers.

Since its formation in 2004, Player X has already successfully published leading games, video and mobile entertainment content onto the largest mobile operators in the industry and rapidly achieved levels of distribution in the key territories around the world.