Player One brings Virtual Gambling to mobile with Frankie Dettori

FOR IMMEDIATE RELEASE

* Launching 'Virtual Gambling ...with Frankie Dettori' across most tier-one networks.

• Endorsed by Frankie Dettori, one of the most successful and charismatic personalities on the horse racing circuit.

(London, August 5th, 2005) - Player One Limited, leading global publisher of games and content for mobile phones, has announced the launch of the 'Virtual Gambling ..with Frankie Dettori' java game, endorsed by the champion jockey and popular sports personality, Frankie Dettori. The title will be available this week from most tier-one networks and is compatible with most java enabled handsets.

Developed by Typhon Mobile, Virtual Gambling is the second title bearing the Dettori name to be brought to Player One's portfolio and will this time focus on the flurry of activity at the bookies before the race!

The aim of the game is to bet on up to four of any of the eight horses available in each race. Players must use their betting knowledge to cleverly predict which horse will win based on the given in-depth statistics, odds and previous race history.

Players can then watch the excitement unfold in real time and wait to see if their horse is victorious or falters at the post. Featuring the ability to save favourite horses based on previous victories, a dynamic messaging system also updates the player on how other races are going and you can get advice from Frankie Dettori on how to bet! This is the ultimate java game for those who enjoy a flutter on the races!

Pete Russell, Managing Director for Player One, commented, 'The Frankie Dettori license has worked extremely well with the first title 'Frankie Dettori's Horse Racing'. With the gambling scene such an important part of horse racing, it was a natural progression for us to use Frankie to promote this classic Horse Racing game.'

About Player One Limited.

Player One is a leading global mobile content provider and games publisher, leveraging World renowned sports and entertainment IP. Formed in 1999, the company has grown its stable of properties across a range of applications and holds a rapidly expanding library of high quality sports branded content featuring some of the strongest brands in sport. Player One has developed key relationships with the top tier mobile phone network providers and distributes to 89 distribution partners in 46 territories.

Recent successes include the critically acclaimed mobile phone games, 'Pokermillion', 'Michael Vaughan's International Cricket', 'Manchester United's 6-a-side Soccer', 'Grand National', 'Frankie Dettori's Racing' and the recently launched 'Freddie Flintoff Blast 'Em Cricket.'

Pete Russell, CEO, Player One Ltd, +44 (0)207 351 4224, pete.russell@player-1.net

About Typhon Mobile

8bit Games Ltd. formed in 2003 and based in London, England, have a mission to bring console quality games to all mobile platforms. Already having had chart topping games, well known branded IP and relationships with the biggest publishers of mobile content. 8bit have developed titles ranging from platform to racing in 2D and 3D in J2ME and BREW as well as porting to all Tier 1 and 2 handsets.

Dave Vout, Business Development Director, dave@8bitgames.co.uk, 0207 733 8413.

If you would like to review 'Frankie Dettori's Horse Racing' or for more information please contact Clare Turner at Player One on 0207 5917747 or clare.turner@player-1.net