Play.com Live: Codemasters gives gamers the race of their lives!

11 March 2008 - UK based videos games publishing and development giant, Codemasters, today confirmed that Race Driver: GRID, the intense new racing experience from Codemasters Studios, will make its global first ever playable debut at Play.com Live.

Gamers will be able to race a selection of cars and tracks from the forthcoming title, due for release on the Xbox 360® video game and entertainment system from Microsoft®, the PLAYSTATION®3 computer entertainment system, Games for Windows® and Nintendo DS this summer.

Race Driver: GRID is set to capture every moment from the starting grid to the chequered flag and concentrate those moments into an intense and dramatic race experience.

"We are very excited about giving consumers their first ever playable experience on Race Driver: GRID at Play.com Live" commented Dan Robinson, Marketing Manager, Codemasters. "It's the perfect vehicle for us to get gamers playing it and although I know it'll blow them away, we'll be on-hand to consider any constructive feedback"

"Having Race Driver: GRID as an exclusive global first playable at Play.com LIVE is an amazing coup for us." said Gian Luzio, Head of Games, Play.com. "It's announcements with triple A titles like GRID that will further cement Play.com Live's position as a major show on the gaming industry's calendar".

About Play.com Live

The Play.com Live event on March 15 and 16 will give people the chance to try out the latest computer games and watch the hottest groups - all inside the world famous home of UK football.

TV babe Gemma Atkinson (ex-Hollyoaks and I'm a Celebrity Get Me Out of Here!) and Virgin Radio presenter Iain Lee will host the two-day extravaganza which includes performances top bands including We Are Scientists.

Tickets cost just £6 per adult and £3 for children and can be purchased through www.play.com/live. They are available to buy for a morning or afternoon visit to the show on either day.

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About Codemasters

Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience across multiple gaming platforms and channels. Established in 1986, the company's dominant brands include Colin McRae DiRT, Overlord, Clive Barker's Jericho, Race Driver GRID and Operation Flashpoint. Codemasters is headquartered in Warwickshire UK, with North American operations based in Universal City, Calif. The company also maintains operations in Germany, France, Spain, and Benelux. Codemasters receives over two million visitors to its web site every month, discover why at www.codemasters.com

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About Play.com

PLAY.com is the UK's favourite entertainment retailer and was founded in 1998 by internet entrepreneurs Richard Goulding and Simon Perrée.

Offering over 6 million different lines of DVDs, CDs, video games, books, electronics, PCs, posters, and clothing, PLAY.com is the UK's third most visited online retailer with in excess of seven million customers.

In December 2007, Play.com was visited by over 1 million unique users (source; comScore - December 2007), all attracted by choice of product, price, free delivery and unbeatable customer service. In the period between October and December, 15,000 consumers contributed to an independent survey hosted by ForeSee Results which reinforced Play.com's ongoing success and recognition, coming top for customer satisfaction out of 32 other retailers. (Source: ForeSee Results - December 07)

About PlayTrade

PlayTrade is Play.com's entertainment market place allowing you to recycle your old unused or unwanted Books, CDs, DVDs and Games to make money either to boost your bank account or buy the products you actually want. Over 1 million customers are active on PlayTrade and there is no fee to list your product allowing you to trade in your unwanted gifts with ease.