PLAY WITH MISS PLAYBOY TV IN PLAYBOY: THE MANSION

London, UK ââ'¬â 26 August, 2004 ââ'¬â Ubisoft, one of the world's largest video game publishers, today announced that it has signed a promotional partnership with model and Miss Playboy TV UK Natalie Denning for the launch of the forthcoming videogame Playboy: The Mansion.

Natalie recently featured in ITV's hit show Poor Little Rich Girls, where she swapped her glamorous London life for a world of blue rinses as a hairdresser in Liverpool. She is a renowned glamour girl and model who also bears this year's Miss Playboy TV UK crown.

As part of the partnership, Natalie's likeness will appear in the game, which launches for PlayStation 2, Xbox and PC CD-ROM on 5 November 2004.

Ubisoft will be working with Natalie on a series of promotional projects to aid the launch of the game, which include appearances at the forthcoming Gamestars Live consumer event from 1-5 September 2004 at ExCel in London's Docklands.

Consumers will have the opportunity to meet and have their picture taken with Natalie on the Ubisoft stand (D5) Wednesday 1st, Saturday 4th and Sunday 5th September at approximately 1.20pm.

Please note: the Playboy section of the stand will be open to over 18's only.

"It is great to be working with Natalie; we think she will bring lots of home-grown UK glamour to the game" said John Parkes, UK Marketing Director at Ubisoft

"I'm really excited to be involved with Playboy: the Mansion, I can't wait to see myself as a game character partying at the Mansion" said Natalie Denning "If you are an aspiring Hef, come play with me in November"

Natalie will also be carrying out a series of press interviews and photocalls to promote the game on Ubisoft's behalf.

Game Information

Playboy: The Mansion is Sims-style videogame where players assume the role of Hugh Hefner as he builds up his vast empire and expansive estate.

Meet beautiful celebs along the way like Carmen Electra and Natalie Denning and throw extravagant parties poolside.

Features of the game:

Build a publishing empire - Fame and fortune don't come easy. Manage a crack editorial staff, hustle celebrity interviews. Each month you'll invite women to stay at the Mansion, manage their Playmate training and oversee their sexy photo-shoots.

Construct a mansion - As your fame and wealth increase you'll be able to add tennis courts, game houses, aviaries, even the world-famous Grotto to your estate.

Live the Playboy lifestyle - What use is a stylish pad if you can't share it with hundreds of celebrity friends at one of your many glamorous parties? Life can be so tough.

Playboy: The Mansion will be available from the 5th November 2004. The game will be available on the PlayStation 2 and Xbox consoles as well as PCCD format priced at £29.99.

ELSPA Rating: Ages 18+

Ubisoft is an international producer, publisher, and distributor of interactive entertainment products. A leading company in the multimedia industry, Ubisoft's strong and diversified lineup has grown considerably, as has Ubisoft itself. As well as steadfastly continuing to partner with several high-profile companies, Ubisoft has confirmed its presence on the global market by developing its own exceptional properties. Founded in 1986 in France, Ubisoft is now present on every continent, both through offices in 22 different countries including the United States, Brazil, Morocco, Germany, and China and through sales of products in over 50 countries. The group is dedicated to delivering high-quality, cutting-edge videogame titles to consumers around the world. Ubisoft generated a turnover of 508 million euros for the 2003/2004 fiscal year, up 22.5% at constant exchange rate over the previous year. To learn more, visit www.ubi.com.

Playboy Enterprises is a brand-driven, international multimedia entertainment company that publishes editions of Playboy magazine around the world; operates Playboy and Spice television networks and distributes programming via home video and DVD globally; licenses the Playboy and Spice trademarks internationally for a range of consumer products and services; and operates Playboy.com, a leading men's lifestyle and entertainment website.

Based in Scottsdale, Ariz., ARUSH Entertainment is a worldwide publisher of interactive entertainment software for personal computers and advanced entertainment consoles. As a division of World Entertainment Broadcasting Corporation (WEB Corp.,) ARUSH publishes PC and console video games for sale in retail outlets and on the Internet. The Company recently published Duke Nukem: Manhattan Project^TM, Hunting Unlimited^®, and Devastation^TM. For more information, please visit www.ArushGames.com.

Based in Northampton, Massachusetts, Cyberlore Studios, Inc. has been creating great, award-winning games for over a decade. Cyberlore's mission is to create games that focus on providing fun and innovative play. The company also values its employees, offering them an open, healthy and fun workplace along with great benefits. For more information about Cyberlore Studios and their games, please visit their website at www.cyberlore.com.