Play.tm/Intergi deal
UK games website publisher signs advertising agreement.
DEERFIELD BEACH, Fla. - June 19, 2009 - Play.tm ( http://play.tm/), the UK’s largest publisher of video game websites and content provider for today’s most influential online gaming and men’s publications, today announced a new, exclusive advertising agreement with Intergi ( http://www.intergi.com), a leading video game and entertainment advertising representation company.
Under the terms of the agreement, Intergi will represent and supply advertising opportunities for Play.tm’s portfolio of online gaming properties. Headquartered in London, Play.tm is widely regarded as one of the UK's top online gaming destinations. Operational since 2001, Play.tm covers the most important games news, reviews, previews, interviews, videos and more.
“As the online gaming and entertainment category continues to showcase its staying power in today’s economy, we continue to build momentum as we add more of today’s most powerful online properties to our proprietary collection of targeted digital advertising mediums,” said Jayson Dubin, president of Intergi.
Play.tm is a power player in the UK’s online and video gaming scene, and their ability to target and serve up content to more than 7 million consumers each month is a definite boon to our sales force who is engaging and connecting advertisers and media planners with the coveted demographic of males 18-34 years old. Today, 17 of the top 20 video games publishers advertise on Play.tm properties, along with other major organizations such as Coca Cola, Sony Pictures, Warner Bros, the British Royal Air Force, and the BBC. The company also provides comprehensive, tailored video game content to companies including Bauer Media (FHM, Zoo and Empire) and Playboy.
“Intergi’s experience representing today’s largest collection of best of breed, online gaming enthusiast and entertainment sites will help us connect Play.tm with even more fans of today’s most popular genres of videogames, film, and TV,” said Jason Cartwright, technical director of Play.tm. “As the largest ad representation firm in the digital marketplace, Intergi offers us the m ost efficient and brand flexible way to connect our online properties and content vehicles with marketers and advertisers seeking to penetrate the online gaming and entertainment industry.”
About Intergi
Intergi is a leading online gaming and entertainment advertising representation firm offering advertisers unparalleled access to millions of online gaming enthusiasts powering the $25 billion gaming industry. Representing today’s largest collection of best in class online properties - including bellwether brands such as World of Warcraft and Sony Online Entertainment - Intergi helps advertisers and brand builders connect with the coveted male (18-34) and female (25-54) consumer engaged in online gaming - one of today’s only consistently growing retail leisure categories. Intergi creates customized, site specific and channel-wide opportunities designed to help each advertiser deploy tailored, in tegrated advertising campaigns, including banner ads, takeovers and in-game opportunities, across entertainment and specialized gaming categories including massively multiplayer online (MMO) and first person shooter (FPS) genres. The company’s global reach allows advertisers and publishers to connect from different parts of the world to access a more robust and viable gaming enthusiast. Based in Deerfield Beach, Florida, Intergi was launched in May 2007 by a team of seasoned video and online gaming industry veterans. For more information, visit www.intergi.com.
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