Play N Trade adds new CEO to team

The Play N Trade franchise has announced that Tom McMahon has joined the company as COO.

McMahon has been vice president of retail sales at Activision and has also held senior executive positions at Starbucks Coffee and PepsiCo.

"My focus is on improving operational efficiency and effectiveness in order to strengthen our franchiseesâ ability to provide exceptional customer service," said McMahon

"Play N Trade has achieved phenomenal growth over the past year and as we go forward, we will expand and enhance franchisee support, and position the company to continue its rapid growth rate."

Play N Trade claims to be to the fastest-growing videogame franchise worldwide, opening a new store every other day and with 100 stores already trading in the US.