Play It Statement

Wednesday 18 May 2005/... On Thursday 12th May at the High Court London, the Vice Chancellor granted Play It an interim injunction against Digital Bridges which prevents specified uses by Digital Bridges of their new I-Play company logo, launched just weeks ago.

The injunction follows Play It's complaint that the new I-Play company logo was too close to Play It's existing logo.

In a reserved judgment, the Vice Chancellor, Sir Andrew Morritt, described the similarity between the two companies' logos as substantial, and found that such similarity was clearly capable of causing confusion in the market, to the detriment of Play It's reputation.

The matter is scheduled to proceed to a full trial in July.

Mark Cale, CEO of Play It, said: "An injunction should never have been necessary in the first place. From the outset, Digital Bridges' position in this dispute has been totally unreasonable. Whatever the legal rights and wrongs, no sensible man of business persists in the launch a new brand into a market place where there is already an established brand that is, in the words of the judge, clearly similar. My only hope is that some common sense, if not business wisdom, will now prevail."