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Penguins Gone Wild?

Celebrate the Holidays with Oliver the Elf

FOR IMMEDIATE RELEASE

(Dallas, Texas) December 6, 2004 - Just in time for the holidays, Dallas-based game creator Blockdot helps spread holiday cheer with the fourth installment of their annual Oliver the Elf game series. Adventure Elf features the return of Oliver the Elf, the head foreman the Kringle Toy Factory, and his nemesis Frank the Penguin.

The game takes place in the town of Kringleville, a cheerful little place where the elves make toys. Frank and his gang of penguins have raided Santa's sleigh mistaking the shiny, colorful wrapped toys for big cans of tuna (what bird-brains). It's up to Oliver to find all the missing gifts and return them back to the toy factory so that Santa can make his holiday deliveries.

"We wanted to create a game that's exciting and easy to jump into," says game creator Dan Ferguson. "Most of the people who play our games do it during their lunch breaks. They're looking for a spirited pick me up and hunting down a band of troublemaking penguins is a great way to get in the holiday mood."

Oliver's adventure takes him to dizzying heights above the city on floating staircases and over treacherous ice bridges to find jewels and chocolate chip cookies. Find the hidden magic pickles and Oliver the Elf gains super human strength with the ability to survive leaps from the tallest buildings.

Adventure the Elf continues Blockdot's tradition of releasing games which provide a great stress relief for the hectic holiday season.

"Our holiday games are extremely popular. Our Oliver the Elf games have been played over 80 million times to date," says Dan.

The free Adventure Elf game can be found at Blockdot's game site www.kewlbox.com.

Adventure Elf - Direct links to the game files

Play the Game Online: http://www.blockdot.com/portfolio/advergames/kewlbox_adventureelf_play.html

Downloadable PC File http://www.kewlbox.com/games/downloadgame.cfm?gameId=96&pc=1

Downloadable Mac OSX File http://www.kewlbox.com/games/downloadgame.cfm?gameId=96&mac=1

About Blockdot and Kewlbox.com

Kewlbox.com serves as the launching pad for games created by Blockdot, an award winning creative and technology firm based in Dallas, Texas. Blockdot creates awarding winning web sites, Advergames and Viral Marketing campaigns for Fortune 500 companies. Their work has garnered many awards including Ad:Tech Best Use of New Media Award, Brandweek's Marketers of the Next Generation Award, Macromedia's Site of the Day, and the SXSW People's Choice Award. Their game site, Kewlbox.com ranks in the Top 50 Game Portals on the Internet and generates over 500,000 game plays a day. Blockdot founders Dan Ferguson and Mike Bielinski developed the Advergame concept in early 1998 and are considered by many to be the forefathers of this technology. Together, they are most recognized for creating the internet game phenomenon Elf Bowling (which is now a trademark of comMOTION Interactive).

Please contact Dan Ferguson for more information.

Contact: Dan Ferguson

Blockdot

214-823-0500 x105

dferguson@blockdot.com

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