Peggle

SEATTLE, Washington – March 3, 2009 — PopCap Games, the leading developer and publisher of casual games, today announced a three-month period of pure Peggle™ pleasure, with the arrival of the company’s cult video game hit on a host of new platforms, in each case customized for the device or service. Peggle Dual Shot, the much-anticipated, platform-optimized adaptation of Peggle becomes available today for Nintendo DS (US$29.95) and later this month Peggle will arrive on iPhone and Microsoft’s Xbox Live Arcade (XBLA) service. In April, Peggle Nights will arrive on retail shelves. Peggle will also be available next month for Xbox 360 as part of PopCap® Arcade Volume 2. And in May PopCap will release Peggle for smartphones running Google’s Android© operating system. Further, PopCap announced the availability today of a new, free, online bonus level pack for Peggle Nights, and unveiled a unique Peggle-based art contest.

To celebrate this ultra-extreme occasion, PopCap is holding a three-month long “Peggle Fever” celebration at PopCap.com featuring daily giveaways of games and merchandise, free access to the new bonus level pack for Peggle Nights, and more. Peggle Fever also features a first-of-its-kind Peggle art contest, with the grand prize winners receiving all-expense paid trips to PopCap’s Seattle headquarters as well as having their creations included in a future installment in the Peggle series. More details of the contest, which begins today and runs until June 3, 2009, are at www.popcap.com/promos/peggleart.

Combined with Peggle’s existing availability on PC, Mac, iPod, mobile phones and the Web, the new adaptations arriving over the next 90 days will make Peggle one of the most widely available casual games ever. Not to mention one of the most “customized,” as PopCap co-founder and Chief Creative Officer Jason Kapalka explains: “Peggle is a pretty special little game, and it deserves all the attention to detail and high touch polish we’ve given it. We’ve gone beyond just porting Peggle and have really opened up new territory for the game with the iPhone’s input and control mechanisms and by partnering with Q Entertainment on the development of Peggle Dual Shot for Nintendo DS. Add to that the cool multiplayer modes in the Xbox 360 and XBLA versions, and these are really adaptations of the game designed to tap the unique aspects of each respective device and service. It’s been really cool to see how the game has evolved and expanded.”

Separate press releases detailing the launch of Peggle Dual Shot and the art contest were issued today. To date, Peggle and Peggle Nights combined have been downloaded more than 45 million times – yet the games remain modest commercial successes by PopCap standards. Nevertheless, the Peggle titles are the most lauded casual game series in the last two years and have garnered nearly 100 rave reviews, with a devoted cult following that encompasses a surprisingly wide range of people. From great-grandmothers to seriously hardcore gamers including the editorial staffs of several leading video gaming magazines, Peggle has fans of every imaginable type.

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