Pearl Research forecasts the online games market in Taiwan will exceed $300 million in 2007
San Francisco, CA, April 24, 2007 - Pearl Research estimates the online games market in Taiwan, inclusive of MMORPG and casual games will exceed $300 million in 2007. These findings are contained in Pearl Research's 77-page "Online Games Market in Taiwan" study which analyzes the online games market in Taiwan.
Pearl Research's key findings:
- Compelling and culturally relevant game content, the low cost ($12-$15 per month) to play online games and a high 67% Internet penetration drove growth in the Taiwanese online games market. While massively-multiplayer online role-playing games (MMORPGs) continue to represent the largest segment of the online market, casual games are growing at a faster pace and can represent more than 35% of the market.
- Since 2004, the introduction of free-to-play games has helped revitalize Taiwan's online games industry. Game operators believe gamers end up spending more under a free-to-play model compared to a traditional subscription model. Under a free-to-play model, gamers play a game for free but can purchase virtual items or value-added services, typically priced from $0.25 to $10, to enhance gameplay.
- Taiwan also has a fairly robust development community, with many companies developing games since the early 1980's, first on packaged PC and now on the online platform.
Pearl Research's "Online Games Market in Taiwan" study contains 2006 to 2010 forecasts for the online gaming market; inhibitors and drivers to growth; deep marketplace analysis; profiles of key market players; and strategic conclusions. Please call (+1) 415-376-7310, email research@pearlresearch.com or visit http://www.pearlresearch.com/files/Taiwan07.pdf to inquire about this study.
About Pearl Research
Pearl Research, a business intelligence and consulting firm, specializes in the interactive entertainment, Internet and games market with a special focus on emerging markets and platforms. Based in San Francisco, Pearl Research publishes in-depth research reports and provides customized research and consulting services. For more information, please visit http://www.pearlresearch.com.
Contact
Allison Luong
PH: (+1) 415-376-7310