Peak acquires Saudi social company Kammelna Games
Middle East and North Africa region expected to hit 400m online players by 2015
San Francisco's Peak Games has made a move into the emerging Middle East and North Africa markets with the acquisition of social company Kammelna Games.
Growth in the MENA region is expected to reach 400 million players by 2015, which the company intends to capitalise on with culturally specific games such as Kammelna's Baloot and Happy Farm, which boasts DAUs of 2.2 million.
"We have added Kammelna to the Peak Games family because of their profound understanding of MENA players and their focus on creating culturally relevant, multiplayer social games - where Peak already has an expertise with millions of users," said Sidar Sahin, CEO of Peak Games.
Kammelna founder Essam Alzamel will run Pak Games' new studio in Damman in Saudi Arabia, extending the Peak Games business into regions including Kuwait, Bahrain, Qatar and the United Arab Emirates.