PC World to sponsor BAFTA Video Games Awards 2006

PC World is proud to announce its support for the new British Academy Video Games Awards 2006 which are now poised to become the global benchmark for excellence in video games. PC World will be sponsoring two very prestigious awards:

'Best Game' - the coveted award for the year's best game. Past nominees include: Grand Theft Auto: Vice City; Half Life 2 and Halo.

'Action & Adventure' - the award for games that are predominantly action, adventure or a combination of the two genres. Past eligible titles have included Grand Theft Auto: Vice City; Mortal Combat: Deadly Alliance; Oblivion and Goldeneye.

Tom Guy, software & games trading manager, PC World said "We are delighted that BAFTA is now recognising the importance of video games in the entertainment industry. Over the last ten years the world of video games entertainment has changed a great deal. The quality and creativity of games has increased enormously, players can experience superior entertainment that both engages and excites them. These awards enable us to show our support for the UK gaming industry and in particular gives recognition to the artistic, creative and technical talent that is helping to driving this exciting market forward."

PC World stocks a full range of games on all formats and games consoles that appeal to all gamers' tastes from action packed adventure, strategy and simulation through to sports and much more.