PAX 2009

For Immediate Release

SEATTLE - May 27, 2009 - Are you an expert on a particular aspect of the game industry? Do you love the sound of your own voice? Do you want the opportunity to be listened to and adored by hordes of gaming enthusiasts? Then this is the time to step up. The organizers of the sixth annual PAX gaming festival today gave the final call for speakers for this year's show to be held Sept. 4 - 6 at the Washington State Convention and Trade Center in Seattle.

With over 60,000 attendees expected, PAX 2009 is the place for industry professionals to demonstrate upcoming releases, educate gaming audiences and discuss trends in no-holds-barred panels. The Call for Speakers is open to all game industry experts worldwide, with speakers selected based on their past experience, knowledge of the industry and the topic proposed. Prospective speakers must submit a completed session proposal form at http://paxsite.com/panelsub.php by May 31 to be considered for this year's show.

Past PAX topics include:

• How to Break into the Game Industry

• Is Casual Killing Core Games?

• How Marketing and PR in Games Really Works

• Blogopodlivecasting: The New Media Lifestyle

• 10 Reasons Why the Industry Doesn't Suck

• Video Games, Politics & Policy

If selected, prospective speakers will be contacted by June 15 and will receive a complimentary Speaker Badge for PAX 2009. For further information, contact pax_panels@penny-arcade.com.

Also, be advised that attendee badge sales are already nearing the newly set cap for this year's show. Procrastinators are encouraged to go now to http://paxsite.com/registration.php to purchase their badges, as the August 15 pre-registration deadline is expected to become defunct sooner rather than later. Don't miss out!

About PAX: PAX is a three-day celebration of games and gamer culture. The festival includes an exhibition floor filled with playable builds of upcoming tabletop, console and computer games; a conference program of game industry speakers; music concerts; freeplay areas; industry parties; game tournaments and more. Since its inception in 2004, the show has doubled in size year over year, growing from 4,500 attendees to 58,500 in 2008, making it the largest gaming festival in North America. For more information, visit www.paxsite.com.

About Penny Arcade: Equal parts online comic and commentary, Penny Arcade ( www.penny-arcade.com) keeps its finger on the pulse of the gaming industry, prompting conversation and controversy alike from community members and industry experts. What started as a hobby in 1998 for Jerry "Tycho" Holkins and Mike "Gabe" Krahulik has grown into an online phenomenon serving over 70 million page views a month to millions of readers worldwide. In addition to the comic strip and PAX ( www.paxsite.com), Penny Arcade has expanded its reach to include a growing line of merchandise, a video game and management of Child's Play ( www.childsplaycharity.org), a gamer-driven charity for children that spans the globe.

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Media Contacts

For further information regarding Penny Arcade, PAX, The PAX 10 or the Penny Arcade Adventures: On the Rain-Slick Precipice of Darkness game series

Carolyn Carnes

Flash Fire Communications

866-205-5670 x500

carolyn@flash-fire.com

For PAX 2009 media registration

PAX Media Liaison

206-774-1296

pax_media@penny-arcade.com

For other inquiries

Amber Fechko

PAX Program Manager

206-774-1296

amberf@penny-arcade.com